User Acquisition Manager (Mobile)

Posted Yesterday
Be an Early Applicant
7 Locations
In-Office or Remote
Junior
Artificial Intelligence • Fintech • Machine Learning • Software • App development • Conversational AI • Generative AI
SDG is one of the world's leading social discovery companies — connecting millions of people across dozens of products
The Role
Launch, optimize and scale mobile user acquisition campaigns (especially Facebook/Meta and TikTok); analyze campaign performance via AppsFlyer and internal BI; hit target LTV/CPA; improve CPA and other KPIs; test creatives, targeting and ad types; work with install tracking, MMPs and SKAdNetwork.
Summary Generated by Built In

Social Discovery Group (SDG) is one of the world's largest groups of social discovery companies, uniting millions of users on dozens of products. SDG solves the problem of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG products redefine the way people interact and connect with each other. 

Our portfolio includes social entertainment platforms designed to connect people online across different cultures in different parts of the world. This includes globally recognized brands such as DateMyAge, Dating.com, EuroDate, Dil Mil and Cupid Media. SDG has a presence in more than 150 countries.

We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1000+ professionals and digital nomads works all over the world. Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE,  Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations.

We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025). 

We are looking for a User Acquisition Manager (Mobile).

Your main tasks will be:

  • Facebook Ads/TikTok Ads campaigns launch and optimization;
  • Reporting and analysis of advertising campaigns; project & audience analytics via AppsFlyer, internal BI and other tools;
  • Channels scaling with target LTV/CPA level, improve CPA and other key metrics;
  • Testing new creative concepts, targetings and ad types.

We expect from you:

  • Successful performance user acquisition for mobile apps 2+ years: Facebook (Meta), Tik Tok Ads (obligatory). Twitter, Google Ads, Pinterest, Snapchat, Apple Search Ads, DSPs - optional;
  • You understand how advertising platforms work, know what unit economics are, and can break down how sales funnel metrics affect profitability;
  • You understand the specifics of install tracking and working with MMPs such as AppsFlyer, and you can explain how SKAdNetwork works;
  • Fluent Russian, English B1+.

What do we offer:

  • REMOTE OPPORTUNITY to work full-time;
  • The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment;
  • Vacation 28 calendar days per year;
  • 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
  • Bonuses up to $5000 for recommending successful applicants for positions in the company;
  • 50% payment for professional training, international conferences, and meetings;
  • Corporate discount for English lessons;
  • Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
  • Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
  • Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc. 

Sounds good? Join us now!

Skills Required

  • 2+ years of mobile user acquisition experience, specifically running Facebook/Meta and TikTok Ads campaigns
  • Experience with install tracking and MMPs (AppsFlyer) and understanding of SKAdNetwork
  • Campaign reporting and analysis skills using AppsFlyer, internal BI or similar analytics tools
  • Ability to scale channels to target LTV/CPA and optimize funnel/unit economics
  • Fluent Russian and English at least B1+
  • Experience with other ad platforms (Twitter, Google Ads, Pinterest, Snapchat, Apple Search Ads, DSPs)

Social Discovery Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Social Discovery Group and has not been reviewed or approved by Social Discovery Group.

  • Healthcare Strength Health coverage is presented as a voluntary medical insurance program with options like dentistry, cancer coverage, telemedicine, psychological support, and discounted coverage for relatives. For those not eligible for corporate plans, an annual allowance toward health insurance or doctor’s fees is available.
  • Wellbeing & Lifestyle Benefits Wellness-oriented perks include yoga, sports tournaments, a unified sports subscription, office massages, and remote-work support such as equipment and internet/coworking stipends. Feedback suggests mobility perks like work-from-anywhere and relocation assistance further enhance everyday flexibility.
  • Strong & Reliable Incentives Bonuses are described as flexible and tied to outcomes and projects, with substantial referral rewards and recognition via a gamified gratitude system. Professional development funding and paid conferences add tangible performance-linked rewards.

Social Discovery Group Insights

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The Company
HQ: Sliema
1,000 Employees
Year Founded: 1991

What We Do

Social Discovery Group (SDG) is one of the world's largest groups of social discovery companies, uniting millions of users on dozens of products. SDG solves the problem of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG products redefine the way people interact and connect with each other. Our portfolio includes social entertainment platforms designed to connect people online across different cultures in different parts of the world. This includes globally recognized brands such as DateMyAge, Dating.com, EuroDate, Dil Mil and Cupid Media. SDG has a presence in more than 150 countries. We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1000 professionals and digital nomads works all over the world. Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations. We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).

Why Work With Us

We infuse Passion into every project, driving innovation. Empowerment and Responsibility lets you own initiatives beyond your role, Result-based Evaluation rewards impact over hours. Integrity and Trust ensure transparency, Honesty and Feedback fuel growth, Tolerance of Failures turns setbacks into breakthroughs—unique in tech

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