500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
One of the key pillars to our growth is User Acquisition, and few UA teams can boast the history of success we’ve had since our founding.
Every day, they run, control and optimize a wealth of high quality creative media to deliver our message and continue the successful growth in the user base we’ve enjoyed Year on Year since 2015.
We're looking for a User Acquisition Manager to join our team! You'll manage Google Ads campaigns end-to-end, optimise performance, and collaborate with teams like privacy, product, and creative to scale campaigns and improve results.
Your Experience
Must have:
- Experience: 5+ years of experience in digital marketing, with a minimum of 3 years specializing in Google Search Ads.
- Technical Skills:
- Proficient in Google Ads, Google Analytics, and other relevant tools;
- Strong understanding of bidding strategies, attribution models, and keyword management;
- Experience in working with Google Ads API and with automation tools.
- Analytical Skills:
- Advanced data analysis and problem-solving skills;
- Ability to interpret complex data sets and translate them into actionable strategies.
- Privacy: Understanding of principles of GDPR, CCPA and other regulations;
- Creativity: Strong copywriting skills with a proven ability to craft engaging and high-performing ad creatives.
- Soft Skills:
- Excellent communication and collaboration skills;
- Self-motivated, detail-oriented, and results-driven.
What you'll be doing
You'll be responsible for:
- Manage end-to-end campaign setup, including keyword research, budget allocation, creatives assets management: ad copies, creatives requests;
- Development of placements beyond search;
- Continuously monitor, analyse, and optimise campaigns for KPIs such as RoAS, CPA, and LTV;
- Collaboration with multiple teams within the organisation: privacy, AdTech, finances, product, analytics, creative studio and others;
- Present regular performance reports and strategic recommendations to stakeholders;
- Stay updated on the latest Google Ads trends, tools, and best practices.
- Identify and test new opportunities for scaling campaigns and improving efficiency.
#LI-YY1 #LI-Hybrid
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Skills Required
- 5+ years of experience in digital marketing
- Minimum of 3 years specializing in Google Search Ads
- Proficient in Google Ads and Google Analytics
- Strong understanding of bidding strategies and attribution models
- Experience with Google Ads API and automation tools
- Advanced data analysis and problem-solving skills
- Understanding of GDPR and CCPA
- Strong copywriting skills
- Excellent communication and collaboration skills
Flo Health Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Flo Health Inc. and has not been reviewed or approved by Flo Health Inc..
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Parental & Family Support — Offerings include fully paid parental leave with additional support such as a return‑to‑work bonus and a dedicated policy for pregnancy loss. Coverage explicitly extends to adoptive and same‑sex parents, signaling inclusive family support.
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Leave & Time Off Breadth — Paid holiday and fully paid sick leave allocations are presented as substantial on top of local public holidays. This breadth indicates strong time‑off support relative to common market practices.
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Equity Value & Accessibility — Company‑wide eligibility for an employee share plan is highlighted as part of total rewards. Accessible equity participation can meaningfully augment overall compensation value.
Flo Health Inc. Insights
What We Do
Flo is the essential female health partner. We are building a better future for female health by helping women harness the power of their body signals. --------------- Flo in numbers: --------------- #1 period tracker in the USA by active audience #1 most downloaded female health app worldwide 47 million monthly active users 240 million installs 28M women got pregnant while using Flo (the number indicates users who logged pregnancy in app during 2015-2022) Flo prioritizes safety and keeps a sharp focus on being the most trusted digital source for women's health information. Flo intensively uses Data Science and AI to deliver the most personalized content and services available. Flo is currently available in 22 languages on iOS and Android. 55% of users are located in the US and Europe. We are committed to putting privacy of our users first. Our users trust our technology to keep their sensitive information private and we are responsible for providing a safe and secure platform for them to use. We regularly carry out privacy assessments to monitor risks including data protection impact assessments and third-party risk assessments. In March 2022 Flo completed an external, independent privacy audit which confirmed there are no gaps or weaknesses in our privacy practices.
