USCC Marketing Strategic Initiatives & Business Execution

The Marketing Strategy & Performance (MS&P) team within U.S. Consumer Cards (USCC) Marketing drives management activities for the organization, leads expense management (including budget optimization), and enables strategic initiatives.

The C13 will report to the Head of Marketing Strategy & Performance, and will assist with key routines:

• Partner with the Marketing Criteria Risk Assessment (MCRA) lead. Responsibilities include attending weekly MCRA meetings, managing campaign post-approval validations, maintaining MCRA charter, reporting on campaign inventory)

• Assist the Vendor Management lead with contractor management, including working with teams across USCC Marketing to handle new contractor engagements, contractor renewals, and contractor offboarding

• Manage key routines / deliverables completed by the Strategic Initiatives team within MS&P. Includes monthly business reviews, all hands / town halls, newsletters and communications, and tracking of key performance indicators (KPIs) and milestones

This role sits at the crossroads of business execution and strategy. The following skills are crucial to be successful in this role:

• Storytelling: Ability to create high-impact presentations for senior leadership using performance insights and structured narratives

• Data Interpretation: Ability to analyze financial data and translate it into actionable insights
• Strong cross-functional communication with partners

The Program Management Ld Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.
Responsibilities:

• Partners with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals. Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues. Assesses for impacts and potential need for additional testing to ensure overall channel integrity.
• Collaborate with business partners to execute campaigns/initiatives that drive acquisitions growth and greater customer engagement.
• Make decisions and recommendations based on analytics.
• Identify and manage issues to resolution.
• Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.
• Manage internal legal and creative reviews and approvals for marketing campaigns.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of experience in Marketing and retail bank/financial services industry experience.
• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
• Creative problem solving and sense of ownership.
• Solid communication, presentation and project management skills.
• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

Illinois residents – AI Notice and Right

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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