The Performance Metrics & Optimization Manager is part of the U.S. Consumer Cards (USCC) Marketing Business Execution (BE) team, and partners closely with other parts of the BE team (e.g., Forecasting, Marketing Resources Management), as well as Marketing (e.g., Acquisitions, Customer Marketing, Paid Media, etc.), Finance, Analytics and product teams.
Responsibilities:
- Investment Allocation Management: oversee the quarterly USCC Marketing investment allocation process, which includes allocating the marketing budget based on profitability metrics to optimize P&L outcomes
- Cost Per Account (CPA) Reporting: own CPA reporting, in addition to enhancing with Identity Based Attribution (IBA) integration. Includes leading the monthly CPA forum with stakeholders across USCC Marketing
- Key Performance Indicator (KPI) Tracking: own the process to track critical USCC Marketing KPIs and provide qualitative explanations of quantitative results in reporting commentary
- Identity Based Attribution (IBA) Integration and Operationalization: lead the operationalization of Identity-Based Attribution (IBA) by socializing the new methodology and recalibrating existing reporting, forecasting, and decision-making processes
- Process Governance and Operational Risk Management: managing key marketing process models within the enterprise architecture framework, including "Campaign Performance Management" and "Develop and Plan Marketing Strategies." Additionally, this role will own and maintain the official process procedure documents for the marketing investment allocation and KPI tracking processes.
- Provide Shared Capabilities Services to Wealth Marketing: for the Retail Bank, Citigold, and Mortgage segments, manage the investment allocation processes for each business, CPA forums, and KPI tracking
- Process Governance and Operational Risk Management: managing key marketing process models within the enterprise architecture framework, including "Campaign Performance Management" and "Develop and Plan Marketing Strategies"
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
Qualifications:
- 10+ years of experience in global and complex settings with multiple stakeholders
- Management experience, preferably in a financial services role
- Knowledge of the financial services industry and technology
- Demonstrated ability to manage a team
- Proven ability to work in high-pressure environments
- Consistently demonstrate clear and concise written and verbal communication
- Financial Reporting/ Modeling: Comprehensive financial models for forecasting, budgeting, and variance analysis, ensuring accuracy and alignment with strategic objectives
- KPIs: Ability to define, track, and interpret key performance indicators
- Data Interpretation: Ability to analyze financial data and translate it into actionable insights
- Process Design & Documentation: Experience in mapping, simplifying, and documenting operational processes
- PowerPoint Storytelling: Ability to create high-impact presentations for senior leadership using performance insights and structured narratives
- Strong cross-functional communication with partners
- Proven track record of supporting or owning executive deliverables
- Experience navigating complex organizations and managing multiple workstreams simultaneously
- Strong organization and self-management skills; capable of both independent execution and collaborative work
Education:
- Bachelor's degree/University degree or equivalent experience
- Master's degree preferred
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Job Family Group: Business Strategy, Management & Administration------------------------------------------------------
Job Family:Business Execution & Administration------------------------------------------------------
Time Type:Full time------------------------------------------------------
Primary Location:New York New York United States------------------------------------------------------
Primary Location Full Time Salary Range:$176,720.00 - $265,080.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Most Relevant Skills Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
Anticipated Posting Close Date:May 28, 2026------------------------------------------------------
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
Skills Required
- 10+ years of experience in global and complex settings with multiple stakeholders
- Management experience, preferably in a financial services role
- Knowledge of the financial services industry and technology
- Demonstrated ability to manage a team
- Proven ability to work in high-pressure environments
- Financial Reporting/ Modeling: Comprehensive financial models for forecasting, budgeting, and variance analysis
- Ability to define, track, and interpret key performance indicators
- Ability to analyze financial data and translate it into actionable insights
- Experience in mapping, simplifying, and documenting operational processes
- Ability to create high-impact presentations for senior leadership using performance insights
- Strong cross-functional communication with partners
- Proven track record of supporting or owning executive deliverables
- Experience navigating complex organizations and managing multiple workstreams
- Strong organization and self-management skills
Citi Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Citi and has not been reviewed or approved by Citi.
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Healthcare Strength — Benefits coverage is positioned as comprehensive, including health, dental, and vision insurance plus on-site clinics, prescription drug support, and disability coverage. Family-building support such as fertility assistance is described as a notable differentiator within the overall package.
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Retirement Support — Retirement benefits are framed as strong, highlighted by a 401(k) with matching and additional plan options like a Roth 401(k). Financial support is reinforced through discounts and broader financial guidance resources tied to the benefits ecosystem.
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Wellbeing & Lifestyle Benefits — Wellbeing support extends beyond insurance through programs like an Employee Assistance Program, counseling/legal resources, and gym or wellness reimbursement. These offerings increase the perceived total rewards value even when cash compensation sentiment varies by role.
Citi Insights
What We Do
Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities.
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