Citi is looking for a senior Marketing Performance Metrics & Optimization Manager to lead investment allocation, KPI tracking, and attribution strategy for one of the most dynamic consumer cards marketing organizations in financial services. Sitting within the U.S. Consumer Cards Marketing Business Execution team, this role shapes how hundreds of millions of dollars in marketing investment are measured, optimized, and governed. If you are a finance-forward leader who thrives on turning complex data into P&L outcomes, this is a high-visibility opportunity to own the analytical and operational backbone of a major marketing franchise.
Responsibilities:- Lead the quarterly marketing investment allocation process for U.S. Consumer Cards, applying profitability metrics to optimize budget decisions and P&L performance across the portfolio.
- Own Cost Per Account reporting end to end, integrating Identity-Based Attribution methodology to sharpen measurement accuracy and chairing the monthly CPA forum with senior marketing stakeholders.
- Manage the tracking and reporting of critical marketing KPIs, translating quantitative results into clear, qualitative commentary that informs strategic decision-making.
- Drive the operationalization of Identity-Based Attribution across the organization, recalibrating existing forecasting models, reporting frameworks, and decision-making processes to reflect the new methodology.
- Govern key marketing process models within the enterprise architecture framework, including Campaign Performance Management and marketing strategy planning, while owning the official procedure documentation for investment allocation and KPI tracking.
- Deliver investment allocation management, CPA forum leadership, and KPI tracking as shared services for the Wealth Marketing organization, supporting Retail Bank, Citigold, and Mortgage segments.
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
- 10 or more years of experience operating in complex, global environments with multiple senior stakeholders across finance, marketing, and analytics functions.
- Demonstrated experience building and managing comprehensive financial models for forecasting, budgeting, and variance analysis, with a strong background in FP&A or financial planning disciplines.
- Ability to define, track, and interpret marketing and business KPIs, and to translate financial data into clear, actionable insights for executive audiences.
- Experience leading and developing teams in a financial services or marketing operations setting, with a track record of accountability and delivery ownership.
- Skilled at designing, mapping, and documenting operational processes, with the ability to simplify complex workflows for cross-functional teams.
- Ability to build high-impact presentations for senior leadership that combine performance data with structured narrative to support strategic decisions.
- Proven ability to manage multiple workstreams simultaneously across a complex organization, balancing independent execution with strong cross-functional partnership.
- Experience in consumer financial services, cards, or a related marketing-intensive business, with familiarity in acquisition economics and customer lifecycle metrics.
- Exposure to marketing attribution methodologies, including identity-based or people-based attribution frameworks.
- A Master's degree in Finance, Business, Economics, or a related field.
Education:
- Bachelor's degree/University degree or equivalent experience
- Master's degree preferred
Apply now to bring your FP&A expertise and marketing analytics leadership to a role where your decisions directly shape how Citi's U.S. Consumer Cards business grows and performs.
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Job Family Group: Business Strategy, Management & Administration------------------------------------------------------
Job Family:Business Execution & Administration------------------------------------------------------
Time Type:Full time------------------------------------------------------
Primary Location:New York New York United States------------------------------------------------------
Primary Location Full Time Salary Range:$176,720.00 - $265,080.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Most Relevant Skills Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
Anticipated Posting Close Date:Jul 09, 2026------------------------------------------------------
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
Skills Required
- 10+ years of experience in global and complex settings with multiple stakeholders
- Management experience, preferably in a financial services role
- Knowledge of the financial services industry and technology
- Demonstrated ability to manage a team
- Proven ability to work in high-pressure environments
- Financial Reporting/ Modeling: Comprehensive financial models for forecasting, budgeting, and variance analysis
- Ability to define, track, and interpret key performance indicators
- Ability to analyze financial data and translate it into actionable insights
- Experience in mapping, simplifying, and documenting operational processes
- Ability to create high-impact presentations for senior leadership using performance insights
- Strong cross-functional communication with partners
- Proven track record of supporting or owning executive deliverables
- Experience navigating complex organizations and managing multiple workstreams
- Strong organization and self-management skills
Citi Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Citi and has not been reviewed or approved by Citi.
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Healthcare Strength — Benefits coverage is positioned as comprehensive, including health, dental, and vision insurance plus on-site clinics, prescription drug support, and disability coverage. Family-building support such as fertility assistance is described as a notable differentiator within the overall package.
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Retirement Support — Retirement benefits are framed as strong, highlighted by a 401(k) with matching and additional plan options like a Roth 401(k). Financial support is reinforced through discounts and broader financial guidance resources tied to the benefits ecosystem.
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Wellbeing & Lifestyle Benefits — Wellbeing support extends beyond insurance through programs like an Employee Assistance Program, counseling/legal resources, and gym or wellness reimbursement. These offerings increase the perceived total rewards value even when cash compensation sentiment varies by role.
Citi Insights
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