WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
We are seeking an ambitious, highly experienced programmatic leader to join our Partnerships team and lead our inventory curation efforts. This role is both strategic and executional, responsible for building and scaling our curation business while remaining deeply hands-on in campaign and deal execution.
As a senior leader, you will own media decisioning across our curated inventory products ensuring performance, scalability, and accuracy across all SSP integrations. You will operate as the connective tissue between Partnerships, Trading, Sales, and Analytics, bringing both a deep understanding of the supply ecosystem and a strong operator mindset.
This is a unique opportunity to help build a new and high-growth business line within the company. We are looking for a true inventory expert: someone who understands supply, data, and deal mechanics inside and out, and can translate that into scalable, revenue-driving solutions. This role is hybrid out of our New York City office.
Key Responsibilities
- Build and scale curated supply solutions across the Zeta DSP
- Define and evolve the curation strategy, including packaging and go-to-market approach
- Identify new opportunities to leverage data, inventory, and partnerships to drive incremental revenue
- Establish best practices and scalable processes for curation across the organization
- Own the full deal lifecycle: setup, QA, launch, optimization, and troubleshooting
- Create and manage Deal IDs (PMP, PG, curated deals) across SSPs
- Ensure accurate implementation of targeting, data signals, and deal parameters
- Monitor performance in real time and optimize for delivery, win rate, CPM efficiency, and campaign KPIs
- Work directly in-platform to execute and optimize the deals in tandem with the Traders
- Serve as a subject matter expert across all integrated SSP platforms
- Partner with SSPs and our internal Data Cloud team to develop data-driven, performance-optimized inventory packages
- Evaluate supply quality, pricing, and performance to inform deal structuring
- Manage inbound data processes with Product/Tech and ensure seamless integration into curated deals
- Collaborate with Sales and Strategy to align curated offerings with client needs and revenue goals
- Analyze deal and inventory performance to identify trends and optimization opportunities
- Use data to inform decision-making across supply selection, packaging, and pricing
- Develop frameworks for measuring success of curated inventory and ensuring continuous improvement
Required Experience
- 6–10+ years of experience in programmatic advertising, with a strong focus on supply, trading, or inventory partnerships
- Deep expertise in the programmatic ecosystem, including DSPs, SSPs, and deal-based buying (PMPs, PG, curated marketplaces)
- Proven hands-on experience activating and optimizing Deal IDs across multiple SSPs
- Strong understanding of the bidstream, ORTB, and auction dynamics
- Experience evaluating inventory quality, negotiating pricing, and structuring deals
- Technical fluency with data workflows, APIs, and optimization methodologies
- Advanced analytical skills (Excel required; SQL a plus)
- Strong communication, negotiation, and stakeholder management skills
- Highly detail-oriented with strong operational rigor
- Bachelor’s degree required
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $120,000 - $150,000, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
#LI-MR1
Skills Required
- 6-10+ years experience in programmatic advertising with focus on supply, trading, or inventory partnerships
- Deep expertise in programmatic ecosystem including DSPs, SSPs, and deal-based buying (PMPs, PG, curated marketplaces)
- Proven hands-on experience activating and optimizing Deal IDs across multiple SSPs
- Strong understanding of the bidstream, ORTB, and auction dynamics
- Experience evaluating inventory quality, negotiating pricing, and structuring deals
- Technical fluency with data workflows and APIs
- Advanced analytical skills (Excel required)
- SQL (a plus)
- Strong communication, negotiation, and stakeholder management skills
- Highly detail-oriented with strong operational rigor
- Bachelor's degree
- Ability to work hybrid out of New York City office
What the Team is Saying
Zeta Global Compensation & Benefits Highlights
How does Zeta Global ensure its pay and bonus plans are competitive?
Zeta Global supports competitive compensation through a mix of base pay, equity, performance incentives, financial benefits and employee feedback-informed rewards. The company’s total rewards approach connects compensation with ownership, financial planning and benefits that support employees’ broader well-being.
- Competitive pay and incentives: Zeta lists competitive pay, equity, performance bonuses and an employee stock purchase plan as part of its compensation and total rewards offerings. Employees also describe compensation as a strength. A software engineer said Zeta offers “good compensation,” “best appraisals and pay raise” and a “supportive work environment,” while a director cited “compensation” as one of the strengths of the company.
- Equity and ownership: Zeta offers company equity and an employee stock purchase plan, giving employees ways to participate in the company’s growth. Its broader financial benefits also include a 401(k) with company match, monthly financial workshops, commuter benefits and insurance coverage, reinforcing compensation as part of a larger financial wellness package.
- Performance-oriented rewards: Employee reviews describe Zeta’s compensation as tied to performance and growth. One employee said, “Zeta pays well,” while another said compensation is “within industry range and revised every year.” A finance analyst cited “great incentives,” and a director described Zeta as a place to “shape your career” with room to move up. (Comparably; Glassdoor reviews; Indeed reviews)
- Benefits that strengthen total rewards: Zeta’s rewards package extends beyond pay through health, dental and vision insurance, mental health benefits, pet insurance, flexible time off, parental leave, adoption assistance, fertility and family-building support, travel assistance for reproductive health procedures, volunteer days and wellness resources. The company also says it uses wellness surveys and employee feedback to shape benefits updates, including expanded parental leave and adoption assistance.
- External signals:
- Compensation sentiment: Employees on external review sites describe Zeta’s compensation as “good,” “great” and competitive, with reviews citing pay raises, incentives, benefits and performance-based earning potential. (Glassdoor reviews; Indeed reviews; Comparably)
- Benefits signals: External profile data lists company equity, performance bonuses, an employee stock purchase plan and a home-office stipend for remote employees.
- Financial wellness: Zeta’s benefits include 401(k) matching, financial workshops, insurance coverage and employee stock purchase participation.
Bottom line: Zeta Global’s compensation approach combines competitive pay, performance incentives, equity, stock purchase access and broad benefits, giving employees both near-term rewards and longer-term financial participation in the company’s growth.
Zeta Global Insights
What We Do
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
Why Work With Us
At Zeta, people have the freedom to think creatively, take initiative, and grow. We value curiosity, innovation, and teamwork, empowering everyone to use AI and technology in smarter ways to drive impact for clients, consumers, and each other while shaping the future together.
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Zeta Global Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
