Usage Marketing Lead, Pay Bills and Transfers

Posted 21 Days Ago
Be an Early Applicant
National Capital Region
5-7 Years Experience
Fintech • Software • Financial Services
The Role
Drive usage for total transfers portfolio, monitor business performance, lead cross functional teams, collaborate with product team, manage A&P, develop brand strategy, propose short and long-term strategies.
Summary Generated by Built In

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

Drives usage for total transfers portfolio (Send Money, Bank Transfer, Cash In, Cash Out, Padala)
Closely monitors business performance of assigned product/s
Regularly performs deep dive analysis to understand business drivers; proposes imperatives to make sure objectives are achieved
Leads cross functional teams (creatives, PR, corp comm, activations, DX) in the development and timely execution of relevant go-to-market plans
Works closely with DX to ensure ideal customer experience (shortest path the purchase / usage)


Collaborates with the product team
Ensures product initiatives and marketing initiatives are aligned (objectives, calendar)
Recommends ideal customer language and journey to be used for product-related communications
Identify opportunities to streamline or strengthen portfolio mix
Manages A&P: Design, propose, monitor, and review own product/s’ A&P; ensure accurate reporting (monthly phasings and accruals) and that A&P is fully utilized according to plan
Regularly tracks competitive offers, campaigns, launches, activities
Develops the brand strategy for the assigned product/s
Works closely with the Usage Marketing Head to develop the long-term strategies
Proposes short-term strategy (pivots) if needed, to ensure business objectives are met
 

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package

The Company
HQ: Bonifacio Global City, Metro Manila
2,570 Employees
On-site Workplace
Year Founded: 2015

What We Do

Mynt is the first and only duacorn in the Philippines. It's a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash — the #1 Finance App in the Philippines, and Fuse Lending, a tech-based lending company that gives Filipinos access to microloans and business loans.

Mynt, through its fintech operations, is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.

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