US Content Marketing Manager

What your day could look like

• Copywriting & SEO building: You’ll bring a fresh voice to our audience in the US through written content. Work closely with our global team to align on messaging and brand strategies while creating content across multiple channels and establishing Halter as a virtual fencing leader. Drive quality leads to our website through compelling content and an SEO strategy. 
• Case studies & user stories: Conduct interviews with our ranches and partners to build case studies and user stories to share Halter’s journey to the US. Prioritize insights from our customers, US partner ranches and the market to inform campaigns, social media presence, and tailored content that resonates with our target audience. Build strong ties with ranchers, industry partners, and stakeholders to increase brand visibility, tell the Halter story and generate leads.
• Digital marketing optimization & social media: Understand how your work impacts the user journey through our marketing funnel. Bring an analytical mindset to continuously track metrics and improve campaign performance. Build strong content across our social media channels, newsletter, email campaigns and website. 
• Customer engagement: Visit ranches to connect directly with our customers, gather insights, and create authentic, valuable and relatable content. Gain a deep understanding of the needs and challenges our customers face to inform messaging.
• Email nurture campaigns: You’ll be the creative voice behind our copy, managing how our messaging is delivered to customers in a clear, concise way. You’ll create email nurture campaigns for our potential customers and communicate product releases and updates to your existing ranches.
• Support the creation of product marketing materials: Write about new features and product releases in the US, guided by our global product marketing team, to clearly communicate functionality and value to our customers. You’ll be an organizational maven, working cross-functionally with teams to plan and execute product launches.
• Social media management: Create compelling social media storylines, collaborate with the Halter team and ranchers to develop, edit and launch social content. Manage paid and organic campaigns, diving deep into data, building audiences and analyzing results. 
• Customer & field visits: Conducting ranch visits to gather feedback, strengthen relationships, and create content that resonates with your audience. 
• Collaborating: Work cross-functionally with sales, customer onboarding, product, and global marketing teams to deliver successful marketing campaigns. Adapt quickly to changes in a fast-paced environment, embracing new ideas and continuously innovating to meet the evolving needs of our customers and industry. 

Who are we looking for

• Marketing acumen: You bring 3-5 years of experience in content writing and marketing. You’re willing to dive into any marketing initiative, with a deep understanding of tools such as Google Analytics, Google Ads, HubSpot, Salesforce and Webflow.
• Strategically leverages AI: How will you thoughtfully utilize AI as part of your content strategy, considering both benefits and costs.  
• Proactive & results-driven: You are a self-starter with a demonstrated ability to independently drive marketing initiatives and deliver results in a fast-paced, dynamic environment and can prioritize tasks based on overall team goals.
• Team-oriented: You are a true team player who thrives in a collaborative, humble, and accountable environment. You’re eager to learn and grow alongside your colleagues, sharing knowledge and best practices to elevate the team as a whole. Your ability to adapt and stay agile in a fast-moving environment makes you a key contributor to the success of the broader team.

Bonus Experience (Nice to Have)

• Familiarity with marketing automation, lead nurturing, or sales funnel optimization.
• Experience working in a fast-growing tech or startup environment.
• Hands-on experience working with PR firms and building social media strategy.

Why our team loves working at Halter

• Every now and again a company comes along that disrupts and transforms an entire industry, leaving society in a better place. Few people get the opportunity to work at companies like these. Halter is an incredible technology transforming an essential industry. We have a genuine and shared connection to our mission to make a difference in the world.
• Our product changes the lives of our customers, directly improving their livelihoods and their lifestyle. Your work matters.
• Dedicate yourself to solving real-world problems alongside an epic team in a high-growth culture. The excitement, risk and reward of a high-growth technology scale-up on the global stage. Our ideas are truly valued, we are able to move fast, and our impact is real.
• Our personal growth is important. Halter offers an annual USD$750 self-development budget to be used for anything that fuels personal growth.
• We offer comprehensive health, vision and dental insurance for our employees, so they can care for themselves and their families.
• 12 weeks of paid parental leave for primary or secondary caregivers to support you and your family.
• Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave.
• We're proud to offer 401k and make an employer match. We offer a 100% match on the first 3% you contribute, and a 50% match on the next 2%.
• Importantly, we offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.