We're looking for a Social Director to specialise within a particular Social channel, working alongside Client Directors across their client portfolio. You'll be responsible for ensuring your client portfolio understands and embodies Social best practices and can clearly see the measurable value of Social activity.
You'll champion Social internally and externally, maintaining up-to-date knowledge of platform changes and industry best practice, while working closely with the Head of Social to ensure alignment with the overall Social strategy and contribute to the ongoing development of the wider Social team.
This is a great opportunity for someone who enjoys operating as a genuine channel expert, shaping Social strategy across a client portfolio, and building a profile as a thought leader in the space.
Key ResponsibilitiesSocial Expertise- Act as a subject matter expert and advocate for Social within your assigned client portfolio
- Ensure your client portfolio embodies Social best practices and understands the measurable value of Social activity
- Regularly review accounts to ensure activity is maximised, high-quality, and aligned with best practices
- Contribute to the development and refinement of Social best practices in collaboration with the Head of Social
- Stay abreast of industry trends, platform updates, and the competitive landscape
- Be regarded internally and externally as a Social expert through speaking opportunities, blogs, and thought leadership
- Anticipate and support the business in responding to future industry changes to maintain a competitive edge
- Explore and implement new Social technologies, tools, and strategies
- Develop testing plans as a key pillar of Social strategy delivered to clients
- Provide guidance, mentorship, and training to team members to enhance their skills and knowledge
- Foster a culture of innovation and learning within the team, ensuring learnings are shared and implemented effectively
- Collaborate with other Social experts to ensure global standardisation and best practice sharing
- Lead independently on Social-related troubleshooting projects for your client portfolio
- Develop and maintain strong relationships with stakeholders across your client portfolio, acting as a Social expert
- Regularly communicate with clients, providing updates on insights, trends, and recommendations for Social
- Showcase the value and opportunities of Social activity to your client portfolio
- Support Client Directors across their client portfolio on Social-related projects, troubleshooting, and opportunities
- Proven, deep specialism in a major Social platform, with genuine subject-matter authority rather than generalist paid social experience
- A track record of embedding best practice and driving measurable value across a multi-client portfolio
- Confidence operating as a visible expert externally, through thought leadership, speaking, or content
- Strong testing discipline, with experience building testing roadmaps that feed into broader client strategy
- Experience mentoring team members and contributing to best practice development across a wider function
- Comfort working closely with Client Directors as a specialist partner, not the primary client contact
- Genuine curiosity about platform change and emerging Social technology, tools, and strategy
- Own genuine subject-matter authority on a major Social channel across a varied client portfolio
- Build external visibility and thought leadership as a recognised expert in your specialism
- Work closely with the Head of Social to directly shape the wider Social strategy and best practice framework
- Be part of a collaborative, high-performance Digital Media Activation team
- Clear progression path toward Head of Social
We benchmark salaries against the industry to remain highly competitive. Salaries are regularly reviewed and progress alongside your development. Performance-related bonuses are also available.
BenefitsA flexible, credit-based benefits package including healthcare, pension contributions, gym memberships, and more.
PoliciesForward-thinking policies designed to support a high-performance and balanced working culture.
Learning & DevelopmentDedicated in-house L&D support with structured development reviews every six months, plus ongoing career support to help you progress.
What to Do NextIf this sounds like the right next step, apply now - we'd love to hear from you.
Skills Required
- Deep specialization and subject-matter authority in a major social platform
- Experience embedding social best practices and driving measurable value across a multi-client portfolio
- Experience demonstrating external expertise through thought leadership, speaking, or content
- Experience building testing roadmaps that inform broader client strategy
- Experience mentoring team members and contributing to best-practice development
- Experience working closely with Client Directors as a specialist partner
- Knowledge of platform changes, emerging social technology, tools, and strategy
What We Do
Incubeta is a team of over 800 creators, thinkers, makers and doers working across 20 offices globally to unlock business growth for clients including Google, Hyundai, Netflix, HBO and L'Oréal. Incubeta combines capabilities across the full spectrum of digital disciplines to deliver standout outcomes at every brand touchpoint, from awareness to fulfilment. Incubeta’s ‘Upgrade your Growth’ narrative emphasizes how the business will grow alongside its clients focusing on expanding our services and products across the entire customer journey, giving clients back control over their data, customers, and actions. The Incubeta group has grown 20 fold over the past 7 years, offering fantastic growth opportunities for staff and helping its rising number of clients grow in a complex digital environment. The unification of its specialisms will ensure Incubeta remains at the forefront of innovation to help businesses unlock the power of digital and amplify growth.
