UI - Marketing brand manager

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

UNILEVER INTERNATIONAL IS…

Unilever International (UI) is an alternative but complimentary route to market, servicing white space opportunities not exploited by local operating countries. This is amongst Unilever’s fastest growing global business unit with 8 hubs (Singapore, US, UK, Korea, India, Dubai, France, and the Philippines) with a diverse range of products, with expertise in utilizing 3rd party distributors and consolidators to reach consumers in over 75 countries.

We treat the business as our own. We introduce Unilever’s brands into geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands like Dove, Lifebuoy, Sunlight, Fair & Lovely, TRESemme into big markets like U.S, China, Western Europe, and SEAA.  

As Unilever’s growth engine, we establish global businesses in key channels such as Health & Beauty, Discounters, E-Commerce, and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora who crave for a taste of their familiar home brands

JOB PURPOSE

PURPOSE OF THE ROLE...Who You Are & What You’ll Do

• You’ll play a strategic role in opening white space markets in NALI (Mashreq, Maghreb, Levant.) building global seeding strategies for brands.
• You’ll pioneer brand seeding models, leverage digital and shopper marketing to build brands rapidly.
• You’ll partner BD teams to analyse the market and lead cross-functional UI teams to land innovations and activations in market fast with impact

As ABM, you will spearhead market development of NALI markets with seeding brands. You will be delivering all in-market marketing calendar & innovations OTIF. To be able to do this, you will bring a strong consumer, competitor and customer understanding of key business drivers, competitive trends, marketplace dynamics & consumer need gaps that lead to breakthrough, disruptive new product propositions and brand-led communications.

You will plan and build 4Q activity plans that deliver outstanding growth results. You will help identify new opportunities, respond to competitive dynamics, and leave no stone unturned in your quest to unlock growth for your projects!

You are a work-hard, play-hard mentality and a collaborative, “can-do” spirit that isn’t afraid to try new things. You’re an action-oriented team player who strives for wins but remembers to have fun while doing it!

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Driving Marketing Strategy

• Leading and driving the global seeding strategy for brands.
• Developing digital and social marketing plans for seeding and brand launches
• Overseeing marketing strategy and development of seeding brands- Define Jobs to be done/measurable objectives/ Define Activity plans/ Calendar.
• Evaluating, analyzing, and mapping white space opportunities for division(s) to recommend strategic brand launches- Launching key niche brands across white spaces markets, channels etc.
• Champion on a continuous basis consumer understanding to secure a truly consumer-led vision.
• Analyzing IMS, Shares and EPOS performance to drive brand performance and take corrective actions wherever needed.
• Regular use of research findings, market data, consumer, customer, and shopper opportunities
• Budget Management: Planning and regular tracking of BMI spends. SWOT analysis of BMI spends on regular basis.
• Communication and activations deployment- Manage communication plan (ATL, BTL, PR, 360° activation program,
• Support and lead cross functional teams to deliver common objective.

Stakeholder Management

• Fostering strong relationships with wider UI Marketing team to share best practices and learnings.
• Build strong partnerships with BD, Finance, SC, NPD to deliver the marketing objectives.
• Strengthen and influencer external partnerships with Customers and Agencies to gain support to deliver business objectives.

WHAT YOU NEED TO SUCCEED

Bachelor’s degree in marketing or a related field required, MBA is a definite plus.

• A proactive, collaborative, resourceful and "can do" attitude.
• Ability to work in a fast-paced team environment with demanding project schedules.
• A high attention to detail, process-oriented, and a motivated self-starter.
• Advanced project-management and strategic thinking skills
• Innovation and communication development experience is a plus (writing insightful briefs and concepts, developing business cases etc.)
• Understand different geographies to position a brand, project, innovation around the globe
• Ability to lead cross functional teams while working with and influencing stakeholders
• Display excellent influencing, communication skills towards stakeholders and leadership teams.
• An independent worker/self-starter, striving to go the extra mile to deliver excellent performance
• Strong interpersonal skills, motivated to work in harmony with the team by showing a good “what-how” balance in delivering successful results.

Experiences & Qualifications & Skills:

• Minimum 4-7 years of marketing experience in Brand Development and/or Brand Building
• A bachelor’s degree in any discipline. MBA is highly preferred.
• A proactive, collaborative, resourceful and “can do” attitude
• Have strong track record of consistency in market delivery.
• Innovation and communication development experience is a plus (writing insightful briefs and concepts, developing business cases etc.)
• Advanced project-management and strategic thinking skills
• Ability to work in a fast-paced team environment with demanding project schedules
• Ability to lead cross functional teams while displaying excellent influencing, communication skills towards stakeholders and leadership teams
• A high attention to detail, process-oriented, and a motivated self-starter showing a good “what-how” balance in delivering successful results
• An independent worker/self-starter, striving to go the extra mile to deliver excellent performance
• Proficiency in Excel, Power point is a must. Certification is a plus.
• Languages known: English, Arabic, French.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.