Thrive with B.TECH on a Journey that defines the essence of your professional evolution through Stability and Security, Continuous Development and Growth, a Well Established Prominent Organization, and a Culture of Innovation and Creativity.
Join us on this exciting journey of growth and innovation!
About the job:
We’re looking for a full-time TV Product Lead who will drive profitable category growth by executing end-to-end product strategies across channels—covering product architecture, pricing, promotions, display, and supplier management. The role ensures best-in-class market execution, strong vendor partnerships, healthy inventory performance, and a seamless customer experience aligned with the annual operating plan.
In this role, you will:
Implement sales strategies across channels, SKUs, and individual stores, guided and supported by the following:
- Brand Positioning & Category Product Architecture (Product Catalogue) by Channel, by Geographical Area, by Store in line with Sortimeter & Quartile Approach.
- Category Product Display Planogram by Channel, by Geographical Area, by Store in line with Sortimeter / Quartile Approach / Supplier Go To Market & Product Life Cycle.
- Category Product Pricing Architecture by Channel.
- Concluding a Solid Category Product Promotional Calendar by Channel in coordination with Supplier & B.TECH Promotional Calendar.
- Run Product Knowledge & Floor Go To Market by Channel & Ensure On Ground & Channel Execution & Efficient Communication & Engagement on (Planogram & Display Refreshment & Product Life Cycle / Promotions & Prices Execution & Contests).
- Execute Sourcing & Procurement Strategy, through leading efficient negotiations with suppliers & secure annual solid contracts in place that delivers on:
- Ensure Product Availability (right place, right quantity, and right quality at the right time) in line with the following tools (Sortimeter / Quartile Strategy / Inventory Quality-Rebo).
- Ensure Product Stock Levels that deliver on overall agreed inventory coverage across total system in line with “Rebo” module.
- Ensure Efficient Product Rotation in coordination with suppliers across total system & across sellable products & damaged products & different WH.
- Ensure Category GP Healthy Growth deliverables through negotiating margins in line with approved strategic & annual GP’s in place & full collection of supplier rebates & claims.
- Ensure Development & Efficient Execution of a Customer Driven Contacts with key suppliers that delivers on obtaining lowest total system cost, best service level parameters on delivery & payment & continuous supplier performance tracking (Full Vendor Management).
Requirements
- Bachelor’s degree in any relevant field.
- Proven experience in category management, merchandising, or product management—preferably within MDA or consumer electronics.
- Strong analytical skills with the ability to interpret market trends, sales performance, and inventory data to drive decisions.
- Solid negotiation and vendor management capabilities, with experience securing contracts, rebates, and favorable commercial terms.
- Deep understanding of product architecture, pricing strategies, promotions, and retail execution principles.
- Excellent communication and cross-functional coordination skills to ensure flawless execution across stores and channels.
- High attention to detail with strong organizational skills and the ability to manage multiple initiatives simultaneously in a fast-paced environment.
Benefits
Discover the benefits of joining B.TECH: More than just a job
· Comprehensive health and life insurance.
· Flexible work arrangements to support work-life balance.
· Professional development and training opportunities for advancement and career growth.
· Employee discounts and wellness programs.
· High performance and rewarding culture.
If you're ready to take your career to the next level and contribute to the success of a thriving organization, B.TECH is the place for you.
Top Skills
What We Do
B.TECH stands as a dynamic Egyptian narrative embodying innovation, expansion, and influence. Our story began in 1997 with the introduction of Egypt's first electronics retail concept, we pride in our unrivaled position, with a wide network of over 175 stores across Egypt.
Our success is underlined by leading the digital retail revolution in the Middle East and introducing our unique financing solutions, which have played a pivotal role in gaining unparalleled popularity among the Egyptian market, which positioned us as the number one choice for consumers and cemented our status as a powerhouse of innovation and market expansion.
Our dedicated team, now over 5k strong, reflects our strong growth strategy centered on digital transformation, technology integration, and achieving success across a variety of dynamic, high-growth business sectors.






