Traffic Manager

About SiGMA Group (Sigma Word) 
Founded in 2014 and headquartered in Malta, SiGMA Group now employs over 250 professionals 
across six global offices, including Malta, Cyprus, Serbia, São Paulo, Manila, and India. SiGMA is a 
global leader in gaming, emerging tech, affiliate marketing, events, and media, best known for its 
marquee summits like SiGMA Malta and iGaming Academy. The company’s culture champions 
inclusivity, sustainability, collaboration, and philanthropic impact under its SiGMA Foundation 
initiative. 

POSITION OVERVIEW 
We are seeking a detail-oriented and strategic Traffic Manager to join our team. This role serves as 
the critical link between creative, digital, and strategy teams, coordinating timelines, budgets, and 
resources to ensure marketing projects meet business objectives. The ideal candidate combines 
strong project management expertise with marketing knowledge to deliver campaigns from 
concept through completion. 

ABOUT THE ROLE 
The Traffic Manager oversees the planning, execution, and delivery of marketing campaigns and 
initiatives across multiple channels. This position requires managing cross-functional teams, 
maintaining project timelines, optimizing budgets, and ensuring all deliverables align with brand 
strategy and business goals. You will be responsible for driving projects forward while facilitating 
collaboration across departments and stakeholders. 

KEY RESPONSIBILITIES 
Project Management & Execution 
• Plan, coordinate, and oversee marketing projects from initiation through delivery, ensuring 
completion on schedule and within budget 
• Develop and maintain comprehensive project documentation including scopes, timelines, 
budgets, requirements, and status reports 
• Define project scope, objectives, and deliverables in collaboration with key stakeholders 
• Monitor project progress, identify risks early, and develop mitigation strategies 
• Implement and maintain processes that improve cross-functional alignment and decision
making 
Stakeholder Collaboration & Communication 
• Maintain continuous contact with stakeholders, coordinating resources and providing project 
alignment 
• Lead weekly project meetings with marketing teams, business stakeholders, and technical teams 
• Build and maintain constructive relationships with regional marketing peers and cross-functional 
partners 
• Facilitate communication between creative, content, sales, product, and technical teams 
• Present project updates and recommendations to senior leadership 
Campaign & Content Coordination 
• Collaborate with creative and content teams on marketing campaigns across digital and 
traditional channels 
• Work with brand managers to collect deadlines, budgets, and campaign objectives 
• Oversee the creation of marketing assets for in-store and digital activations 
• Ensure all marketing materials are on-brand and aligned with global business strategy 
• Manage content calendar and scheduling of campaign deadlines 
Budget & Resource Management 
• Develop and manage marketing campaign budgets, ensuring adherence across all projects 
• Allocate resources effectively and coordinate with external vendors when needed 
• Track project expenses and provide regular budget reports 
• Optimize resource allocation across multiple simultaneous projects 
Performance Analysis & Optimization 
• Set and track key performance indicators (KPIs) such as conversion rates and cost performance 
• Gather and analyze data to evaluate project objectives, goals, and progress 
• Conduct post-project evaluations and identify opportunities for improvement 
• Use data insights to optimize campaign performance and inform future strategies 

REQUIRED QUALIFICATIONS 
Education & Experience 
• Bachelor's degree in Marketing, Business Administration, Communications, or related field 
• Minimum 4-5 years of project management experience, preferably in marketing or agency 
environment 
• Proven track record managing multiple marketing campaigns simultaneously 
• Experience working with cross-functional teams in fast-paced environments 
Skills & Competencies 
• Strong knowledge of project management methodologies and best practices 
• Proficiency with project management tools (Asana, Trello, Monday, Jira, or similar) 
• Experience with marketing automation platforms (HubSpot, Marketo, Pardot, or similar) 
• Understanding of digital marketing channels including SEO, SEM, PPC, social media, and email 
marketing 
• Excellent organizational and prioritization skills with exceptional attention to detail 
• Strong analytical abilities and comfort working with data and metrics 
• Outstanding written and verbal communication skills 
• Proven ability to manage stakeholder expectations and build relationships 
• Demonstrated problem-solving skills and ability to navigate challenges 
• Capacity to juggle multiple projects while maintaining quality and meeting deadlines 

PREFERRED QUALIFICATIONS 
• Project Management Professional (PMP) certification or similar credentials 
• Master's degree in Marketing, Project Management, or Business Administration 
• Experience in retail, consumer packaged goods, or relevant industry 
• Background in both agency and corporate marketing environments 
• Proficiency with content management systems and marketing technology platforms 
• Experience with Agile or Scrum methodologies