GENERAL PURPOSE:
- Implement all marketing activities within Retail.
- Ensure the correct application of merchandising and sales approach towards potential consumers to increase the sale of brand products.
- Influence (using training and relationship skills) store sales representatives to prefer the brand as the first recommendation for the store customer.
- Also responsible for collecting basic information by using predefined surveys/forms to feed a competitor database.
- Act within the retail trade or a group of retailers (full time, part time), according to the Retail Classification.
MAIN RESPONSIBILITIES:
- Proactive sales approach towards potential consumers.
- Negotiate hot spots within retail, POP material placement and maintenance, including seasonal occasions where we will assign seasonal sales reps to up-sell products.
- Support the retail sales force in product awareness by providing basic product demonstrations and answering basic questions about key product features.
- Establish a strong and trusting relationship with retailers, store personnel and distributors.
- Responsible for stock control in the stores served to provide the correct availability of our products.
- Gather basic retail market information using predefined surveys and other forms.
- Inform the activities of the competition and the development of sales to the brand through a predefined report.
- Identify consumer needs and other opportunities for the brand (eg training).
INDIVIDUAL PORTFOLIO / PROFESSIONAL COMPETENCIES / SKILLS:
- High School Required
- Ongoing Technical or Professional Studies
- 1-2 years sales/selling experience in a retail environment;
- Negotiation / Independent work / Interpersonal communication / Operational analysis
What We Do
GomezLee Marketing is a leading Trade Marketing firm providing solutions to global CPG and Consumer Electronics brands. Founded in 1990, GLM has offices in twelve countries of Central, South America and the Caribbean. Our mission: to help our Clients to grow channel sales!
