Job Description:
The associate on this position is responsible for development, deployment and coordination of trade marketing activities with strong online focus within the Pet Specialist Retail (PSR) channel according to the annual execution plan. As such, the Trade Marketeer is in close contact with the on-line and off-line sales managers and customers marketing department and pro-actively drives business and category growth at our PSR customers by deploying activation and toolkits from the region.
What are we looking for?Supports development & evaluation of Cluster B2C / B2B activities.
B2B & B2C Cluster activation execution in Pet Specialist Retail (PSR)
Engages Sales teams with the activity plans to drive field excellence in execution
Constantly drives excellence in execution and better that previously mind-set
Higher degree or equivalent experience
Functional/technical skills – excel
Planning, execution and evaluation of trade & portfolio marketing activities in the market aiming to drive recommendation, sales as well as brand performance (consumer & financial KPIs). Key responsibilities include, but are not limited to following actions:
Collaborates in building cluster marketing execution plan in cooperation with Market Strategy & Deployment (MSD) and Sales Acceleration team.
Aligns messaging and concept for activations to overarching campaign/brand messaging.
Defines & tracks budget for activations.
In the lead for getting approval on national activations/events through the S&OP+ cycle, including ROI calculation and evaluation.
Develops and deploys Cluster and Market marketing activations plans for their specific PSR online and in-store and leveraging the customers CRM platforms.
Plans and manages ordering, development and production of all communication/promotional materials, both online and instore, based on the key visuals developed by the Regional S&M team.
Evaluate customer activation materials and continuously drive best-in-class, innovative Point Of Sales (POS) materials to support the recommendation and conversion of our brand.
Partner to deliver category vision into Action projects at customers in close collaboration with Category Manager and sales teams.
Provides sales teams with the selling tools to deliver a perfect execution in store and online.
Shares best practice across Cluster.
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
Mars is committed to providing access, equal opportunity, and reasonable adjustments for individuals with disabilities, long term health conditions or are neurodiverse during the application and recruitment process. To request reasonable adjustments, complete our Reasonable Adjustment Request Form here
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What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
