Trade Marketing Specialist (Greece) - Royal Canin Greece

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Athens, GRC
In-Office
Food
The Role

Job Description:

The associate on this position is responsible for planning & coordinating all marketing activities for PSR, VET & PRO channels in Royal Canin Greece. The role is responsible for translating brand strategy into actionable go-to-market plans, with the aim of supporting business growth, boosting recommendation and ensuring the perfect execution of the priorities and as well for ensuring brand presence is maximized at the point of sale through tailored trade activities, promotional plans, and strong retailer partnerships.
The goal is to accelerate health outcomes by ensuring the availability and visibility of our portfolio in our PSR customers, partners and at key events, in full respect of Royal Canin philosophy & communication codes, as well as The Five Principles.
What will be your key responsibilities? πŸ“‹
  • Lead the development and implementation of trade marketing plans for Greece, aligned with brand and sales objectives and in collaboration with cross-functional teams
  • Develop and monitor trade promotions (including sales channels allocation) and in-store activation campaigns to ensure optimal brand presence
  • Plans and manages ordering, development and production of all point-of-sale materials, communication, promotional materials, ensuring consistent brand representation across channels
  • Plans & coordinates the participation of company events in Vet & PRO channel
  • Manage and track budget in collaboration with PSR & Pet Professional Head
  • Manages VET & PRO & PSR portfolio, incl. new launches, sales analysis, assortment optimization, price monitoring
Education & Professional Qualifications πŸ“š
  • University Degree (BSc)
  • Preferred qualification: Bachelor Degree in Marketing or Business Management
Knowledge / Experience πŸ’‘
  • Experience in Marketing and/or Trade marketing within international company
  • Excellent communication skills
  • Strong English skills, written and oral
  • Experienced user of MS Office
  • Digital marketing / Media planning experience is a plus
What can you expect from Mars / Royal Canin? πŸš€
  • Work with diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.

Mars Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.

  • Healthcare Strength β€” The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
  • Parental & Family Support β€” Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
  • Retirement Support β€” Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.

Mars Insights

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The Company
HQ: McLean, VA
41,866 Employees
Year Founded: 1911

What We Do

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.

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