We are PZ Cussons. Our purpose is For everyone, for life, for good.
Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.
Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.
Role Profile
Job Title: Trade Marketing Manager
Department: Trade Marketing
Level: Grade 5
Site Location: Lagos
OU/Country: Nigeria
Department Strategic Objectives
Lead the development of overall Categories/Channel strategy and executions towards optimizing the full potential of our brands in the different channels.
Job Purpose:
Coordinate efficient execution of all BTL activities as well as manage deployment and maintenance of POS and Merchandising materials in assigned Region(s). Provide activation and merchandising solutions by channel, category and customer including the development of POP materials.
Responsible to:
Head of trade marketing
Responsible for:
None
Must be able to influence, inspire and drive performance without having direct management responsibility
Context/Scope:
A key contributor to the success of the PZ Cussons commercial strategic plan with an effective and flexible field sales force; demonstrating industry leadership in both volume driving & brand building activity.
Key Accountabilities:
- Manage trade spend efficiently to drive brand strategies and ‘‘win at the shelf"
- Develop the annual trading plan by brand/channel/customer and monitor/adjust the plan based on financial delivery and Customer compliance
- Contribute consumer insights to inform the market and regional view
- Provide Merchandising and POP solutions by channel, category and customer and evaluate their effectiveness at the respective channels in assigned Region (s).
- Identify opportunities to enhance and leverage ATL campaigns with customers, linking in – store activities to ATL advertising & seeking to enhance PR impact
- Evaluate trade spend ROI
- Manage and ensure the deployment, installation, compliance and maintenance of merchandising and point of sale materials in assigned Region(s)
Measurement/Performance Indicators
- Brilliant execution of all activation activities and in line with agreed objectives
- Effective POP deployment
- Target vs. Actual performance (KPIs)
- Availability of pre and post evaluation of all activation activities.
Internal & External Relationships:
- Activation and Merchandising Manager
- RSM, ASMs, and Marketing team
- Activation Agencies/vendors
- PZ Marketing & Sales network
Qualification, Knowledge, Skills & Experience Needed:
Qualifications:
- First Degree in any discipline
- Computer literacy (MS Word, Excel, PowerPoint)
Experiences: (What experience brings success to this role)
- Minimum of 3 years commercial experience in marketing or sales
- Demonstrable record of success in a customer or field sales management role
- Understands customers and the selling process
Knowledge: (What does the person need to know)
- Good knowledge of business objectives and priorities.
- Knowledge of Shopper, channel and category trends
Functional or Technical / Business Skills: (What can the holder do)
- Commercial Acumen Proven Strength
- Customer Management Developed
- Negotiation Skills Developed
- In Market Execution Developed
- Selling Skills Proven Strength
- Sales Drivers Proven Strength
- Channel Strategy Developed
- Presentation & Communication Proven Strength
At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds because your unique perspective helps us develop brands and create new products for our consumers.
If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.
We're dedicated to creating an inclusive environment and we welcome applications from everyone.
PZ Cussons is big enough to make your mark, small enough to make it yours. Apply to develop your career!
PZ Cussons is big enough to make your mark, small enough to make it yours. Apply to join us!
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What We Do
Want to be part of the success story of some of the world’s leading household brands? Join us and you could be helping to enhance the lives of consumers around the world with extraordinary products. Talent, imagination and drive will take you places at PZ Cussons. Join our global family to see what’s possible. We believe work should be fulfilling and talent should be recognised, so if you have positive attitude, aptitude and ambition, there’s no end to the opportunities available. You’ll work on the best brands, in interesting markets and with great people who truly excel in their field. We have teams based in London, Manchester and Salford in the UK, Nigeria, Ghana, Kenya, Thailand, Indonesia, Australia and New York! Our brands include Carex, Charles Worthington, Cussons Baby, Fudge haircare range, Imperial Leather, Original Source, Rafferty’s Garden, Sanctuary Spa, St. Tropez, and many more… and you could be part of it…
