Trade Marketing Manager

JOB DESCRIPTION:

Role Description:

• Responsible for the strategic execution of omni-channel trade marketing plans that achieve volume, market share and profit objectives in line with the overall business priorities.
• Drive brand awareness and profitability through the execution of distribution, merchandising, promotion and pricing strategies at the wholesaler, distributor, and retailer levels
• Support Abbott Nutrition’s brand strategy by optimizing volume, market share, spending and partnerships in collaboration with the sales team
• Employ strong analytical ability to evaluate end-to-end customer and consumer experiences across multiple channels and touch points.
• Remain up-to-date on and incorporate new approaches to brand innovation including new business models, distribution strategies, licensing agreements and strategic partnerships.
• Lead demand forecasting activities by analysing product movement, customer behaviors, market trends and industry development impact on sales strategies
• Selling and influencing solutions to stakeholders using effective storytelling, insights-driven presentations

Business Outcomes:

• Increased awareness, demand for and sales of Abbott products at the wholesaler, distributor, and retailer levels
• Increased market share in the market or channel and preferred supplier status throughout region
• Increased customer and consumer engagement results across platforms/channels
• Planogram, shelf space & product displays execution.

Key Business Challenges:

• Diversity and complexity of channels, brands, teams, and customers and the complexity of stakeholder influence and alignment cross-functionally and cross-regionally
• Managing relationships among internal trade sales, distribution, wholesale, and other 3rd party partners to drive results
• Leveraging digital platforms to drive and support customer engagement while at the same time educating and influencing the trade sales team, wholesalers, distributors, and retailers to adopt new ways of engaging and interacting
• Securing appropriate, reliable trade sales analytics (especially for difficult-to-measure activities, and due to non-compliance) and integrating insights from multiple platforms (not originally designed together)

Key Success Factors:

• Ability to partner with customers and leverage strong relationship to outperform competition and make mutually beneficial decisions
• Strong analytical and customer insight skills, including integrating digital tools with traditional touchpoints across channels and platforms, and interpreting and translating online and offline customer behaviors into strategic activities
• Proficient in marketing research and statistical analysis and confidence in handling large datasets
• Comfort with complexity, critical thinking and problem-solving (mental agility)
• Solid knowledge of digital marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Strong storytelling and presentation skills
• Working collaboratively with cross-functional partners (Supply, Analytics) to optimize execution of omni-channel campaigns

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:Product Management

DIVISION:ANI International Nutrition

LOCATION:Malaysia > Selangor : Imazium, No. 8, Jalan SS 21/37

ADDITIONAL LOCATIONS:

WORK SHIFT:Standard

TRAVEL:No

MEDICAL SURVEILLANCE:Not Applicable

SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)