Trade Marketing Manager

Marketing

Temporary

Job Description

At the Electrolux Group, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.

Join us in our exciting quest to build the future home!

About The Role

This exciting and challenging opportunity is available for as 12-month parental leave contract.

You place the shopper and our retail customer at the heart of everything you do - with solid knowledge of retail and shopper marketing you plan and execute strategies aligned with our overarching marketing, product, and sales plans. 

Develop Marketing Strategies: Create and implement comprehensive co-marketing strategies to promote retail products, including advertising campaigns, promotions, and in-store displays with our retailers.

Assess Market Trends: Use Power BI and external data sources to undertake market data analysis, identify opportunities and risks, and recommend solutions

Collaborate with Sales Teams: Work closely with sales teams to align marketing strategies with sales objectives and ensure cohesive market penetration. Manage the Trade Operations budget in alignment with Sales Operations.

Customer Insights: Leverage shopper insights and data to create programs that drive traffic, loyalty, conversion, and basket size

Project Management: Manage cross-functional projects expanding Retail Fixtures, NPI launch support, POS execution. Ensuring timely evaluation and sharing of results internally and with customers

You will work closely with and be supported by the Head of Trade Operations ANZ, the Marketing leadership team, Head of Key Accounts and State Sales Managers to define and execute Retail Marketing strategy.

What You’ll Do

• Development of retailer activation plans in physical retail environment including retailer promotional activity, brand asset deployment into retailer physical environment, in-store display rollout across all customers and brands

• Align RSM across all marketing functions to meet overarching brand, position and category challenges and opportunities. 

• Coordination and Deployment of in store experience, POS, displays, promotion and plan effective in-store commercial launch for NPI

• Management of in-store experiences including cooking demonstration and in-store digital activation/innovation/virtual assistant

• Day to day Marketing contact for Sales team and key accounts

• Manage relationships with Retailer Marketing teams and plan/execute retailer Marketing initiatives

• Marketing lead for retailer QBRs, prepare plans to share, own actionable items

• Understand/drive path to purchase insights and ‘the last 3 feet’ to influence at purchase consumer touchpoints

• Manage retail and shopper marketing agencies aligned to role such as Cooking demonstration agency management and in-store display agency management

• Own best in-class retail launch events for major commercial or brand launches to our retail customers

Who You Are

You are consumer-oriented with a growth mentality that is inquisitive, results-oriented team player that has strong knowledge of Retail and Shopper Marketing with a strong sense of ownership. You are also:

• Passionate – about the consumer and in delivering simply outstanding experiences.

• A Leader – You have a vision and a purpose, and you can inspire and influence others to not only share it but apply their abilities to achieving it.

• Organized - you set the pace and the priorities, and then you bring a methodical approach to meeting your goals

• Agile - Both reactive and proactive, you work efficiently and flexibly to deliver results.

• Dynamic – you have the ability to think in a creative and strategic way but are adept at delivering operationally to ensure tasks are followed through to completion.

• Energetic - Your enthusiasm is infectious and inspires and engages your colleagues and collaborators to achieve, deliver, and be accountable for their work. You’ll also have the stamina essential to delivering results in both the short and long term.

• Negotiator - Excellent communication skills with the ability to influence stakeholders at all levels across by building strong interpersonal relationships.

• Fast learner – with the ability to adapt quickly in unfamiliar situations.

• Data driven – with strong analytical skills that form the basis of your decision making

• University degree in Marketing or related area.

• At least 5+ years Trade Marketing / Customer Marketing Experience

Why work for Electrolux?

• Proud to be the only white goods manufacturer with a manufacturing of cooking appliances in Australia.

• Hybrid & Flexible Working

• CARE Day (additional leave)

• Annual flu shots onsite + wellbeing sessions & webinars

• Diversity, Equity & Inclusion Committee

• Living our Sustainability Commitment

• Family and Friends Sales & Discounts

As part of the Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you!

Find out more on www.electroluxgroup.com