Trade Marketing Manager, Waring

Position Summary

The Trade Marketing Manager connects Product Management, Marketing, Sales, Reps, Dealers, Distributors, and End Users to bring products, promotions, pricing updates, and selling tools to market with speed and consistency. The role also directly manages and develops the Marketing Coordinator.

The ideal candidate is an organized, digitally savvy, execution-focused people manager who can lead cross-functional launches, maintain accurate and compelling channel content, and coach the Marketing Coordinator through clear priorities, feedback, and growth opportunities.

Key Responsibilities

Team Leadership & Development

• Manage the Marketing Coordinator by setting priorities, expectations, workload, and success measures.
• Provide regular coaching, feedback, development planning, cross-functional exposure, and stretch assignments that build capability and ownership.
• Review work, remove roadblocks, and foster a collaborative, accountable environment that supports high-quality, on-time execution.

Product Launch Management

• Own commercialization timelines, go-to-market plans, readiness checklists, and status meetings for all new product launches.
• Coordinate launch activities across Marketing, Product Management, Sales, eCommerce, and Operations, driving accountability and resolving gaps.
• Create and distribute launch communications and ensure required assets are available to reps, dealers, distributors, national accounts, and internal teams before launch.

Sales & Channel Communications

• Own dealer and rep communications, including product announcements, discontinuations, pricing and inventory updates, promotions, sales bulletins, product changes, and competitive selling guides.
• Maintain a consistent communication cadence and aligned messaging across customer groups, channels, sales teams, and field representatives.

Dealer & Distributor Marketing

• Develop channel programs, promotions, rebates, merchandising initiatives, and toolkits that improve visibility and sell-through.
• Support distributor buying groups, dealer events, customer presentations, and launch execution in partnership with Sales and key channel partners.

Digital Shelf & eCommerce Excellence

• Own product content deployment across dealer, distributor, and marketplace websites, ensuring accurate specifications, optimized copy, imagery, video, enhanced content, SEO keywords, pricing, and downloadable assets.
• Audit digital shelves, correct inaccurate or outdated content and poor merchandising, and partner with Amazon, web, and marketplace teams to improve compliance, search visibility, and conversion.
• Track performance and recommend optimization opportunities.

Content & Asset Development

• Coordinate product launch kits, sales and dealer toolkits, one-pagers, FAQs, comparison guides, presentations, and training materials.
• Support product video production and the collection of photography, application imagery, and testimonials.
• Develop clear, compelling product stories for launch and channel use.

Product Training & Launch Events

• Organize digital launches, webinars, and virtual training with Culinary and Product teams.
• Equip reps, dealers, and sales teams to sell new products and maintain accessible recordings and training libraries.

Trade Shows & Industry Events

• Support major industry, buying group, and regional rep events, including NRA and NAFEM.
• Coordinate event promotions, launch initiatives, sales materials, and pre-show through post-show communications.

Competitive Intelligence

• Monitor competitor launches, pricing, promotions, dealer programs, and trade marketing practices.
• Share actionable insights and recommend improvements to Product Management, Marketing, and Sales leadership.

Analytics & Reporting

• Measure launch execution, promotional effectiveness, dealer adoption, content deployment, and digital shelf health.
• Maintain dashboards and scorecards, report results to leadership, and recommend improvements based on data and market feedback.

Qualifications Required

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3–5+ years of trade, channel, or product marketing, sales enablement, or related experience supporting dealer/distributor channels.
• Strong project management, organization, attention to detail, and written and verbal communication skills.
• Proven ability to manage concurrent launches and work cross-functionally across Sales, Marketing, and Product teams.
• People-management experience including coaching, delegation, performance feedback, and employee development.

Preferred

• Foodservice, hospitality, commercial equipment, or B2B manufacturing experience.
• Experience with eCommerce content, digital shelf optimization, product launches, and go-to-market initiatives.
• Familiarity with Amazon, Syndigo, Salsify, Digital Asset Libraries,1WorldSync, CRM, or marketing automation platforms.

Success Metrics

First 12 Months

• On-time launches with complete product content and assets available before launch dates.
• Improved dealer and distributor content accuracy, digital shelf compliance, and channel adoption.
• Consistent pricing, promotion, and launch communications that increase engagement with sales materials and training.
• Marketing Coordinator has clear goals, regular coaching, and measurable growth in capability and ownership.

What Great Looks Like

The Trade Marketing Manager powers Waring's go-to-market execution by delivering the right information and tools at the right time. Success means disciplined launches, accurate content, confident channel partners, stronger dealer engagement, faster product adoption, and improved digital shelf performance.

Environmental Factors 

• Working conditions are normal for an office environment.
• Must be able to sit for extended periods of time.
• Must be able to use a computer keyboard and view a monitor for extended periods of time.
• This role requires Stamford, CT office on-site presence Monday through Thursday, with the flexibility to work remotely from anywhere on Fridays. 

What We Offer

• Comprehensive Medical/Dental/Vision plans
• Generous Paid Time Off Programs
• Life & Disability Insurance
• FSA/HSA/Dependent Care FSA
• Paid Parental Leave
• 401k and company match
• EAP & Employee Wellness Programs
• Volunteer Days Paid Time Off
• Free breakfast and lunch in the Stamford office

About Conair

Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories. 

Conair has always been driven by a passion for innovation; it’s part of the Company’s DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, BabylissPRO, Scünci , TRAVELSMART by CONAIR, and Waring. 

Conair’s passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company’s goal is to ensure that every household in the world eventually owns one of our products. 

At Conair, we inspire our customers with innovative high-quality products and 

iconic brands that enhance their lives. 

Are you passionate about this opportunity but worried that you don’t have 100% of the experience we’re looking for?  We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!