Job Descriptions:
Channel Development & Activation
- Implement customer marketing strategies that align with overall business objectives and drive business growth.
- Identify and explore channels opportunity to expand the brand's presence and increase product visibility.
- Collaborate with NSM (National Sales Manager) – GT and ABM (Area Business Manager) to create channel-specific marketing plans for key retail partners, ensuring alignment with brand guidelines.
- Implement effective in-store and online promotions, displays, and merchandising strategies (i.e. Perfect Store).
NPD and Campaign Management
- Oversee the development and execution of customer marketing campaigns, ensuring alignment with brand guidelines and promotional calendars.
- Implement POS (Point of Sale) materials and displays to optimize brand representation at the store level.
Data Analysis and Reporting
- Utilize data to measure and evaluate the effectiveness of customer marketing campaigns.
- Reports and make data-driven recommendations for continuous improvement.
Budget Planning & Management
- Manage the trade marketing budget, ensuring effectiveness and efficient allocation of resources.
- Monthly monitoring of expenditures and provide regular budget updates to management.
Collaboration with Sales & Cross Functional Teams
- Work closely with NSM – GT and ABM to understand market dynamics, customer needs, and retailer requirements.
- Provide strategic input to optimize product assortment (MSA), pricing, and promotional activities.
- Collaborate with product marketing, advertising, and other cross-functional teams to ensure integrated marketing efforts.
Who we are looking for
- Graduate Academic degree preferred.
- Minimum 5 years’ experience in Trade Marketing.
- Experience gained preferably in an FMCG/CHC/OTC environment.
- Experience in managing and coordinating the complete process flow of in-store activities.
- Understanding of the Route-to-Market model and General Trade (GT) Business.
- Fluency in English.
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What We Do
iNova Pharmaceuticals is leading the way to better health by constantly searching for new, practical solutions that improve the everyday health and wellbeing of people around the world. Our portfolio of market-leading consumer health brands and prescription medicines are backed by science and span across the key therapeutic areas of throat, cough, cold & flu, skin care, sun care, pain management, wound care, weight management, natural health supplements among many others. Headquartered in Singapore, today our products are distributed in over 75 markets across Asia, Australia, New Zealand, Middle East & Africa and Europe. At iNova pharmaceuticals, we do things differently. iNova believes that if you can imagine it, you make it happen. Every employee has the opportunity to make a real and immediate impact. Be part of a passionate team, focused on delivering innovative healthcare solutions that improve the lives of people around the world. Discover why people love working at iNova Pharmaceuticals. We offer an award-winning culture and industry-leading benefits. iNova Pharmaceuticals is an Equal Opportunity employer. We strongly believe that inclusion and diversity is critical to our success and our people reflect the diversity of the global markets we serve.
