Red Bull’s mission is clear: we Give Wiiings to People and Ideas. Global, national and local marketing teams in over 170 countries around the world accomplish this in unique ways. We inspire, encourage, challenge and empower people to make the most of their time and talent to bring the best ideas to life. Since 1987, Red Bull has continually captured the world’s attention with 'beyond the ordinary' initiatives, events and projects including Red Bull Flugtag, Red Bull Stratos, Red Bull BC One, Red Bull Cliff Diving and countless others.
Job DescriptionPURPOSE OF THIS JOB -
The Trade Marketing & Insights Manager is responsible for the development and coordination of the trade marketing and insights activities to maximize the potential of the Red Bull brand in the trade whilst maintaining the brand personality and values. They should lead the strategy of the local sales team and enable the execution of that strategy via Key Accounts and Field Sales teams. This includes all means of communication (internal, trade and shopper), internal coordination between marketing and sales, POS development and implementation, Category Management projects, trial activities and sales analysis to generate insight. In general, the job holder will co-ordinate and project manage all trade-led marketing activities.
KEY RESPONSIBILITIES:
Develop trade marketing strategies, utilizing trade and marketing experience to recommend best trade-led activities.
Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image.
Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level.
Alignment and Coordination of Sales and Marketing Activities
Through personal and electronic communication -- educate, orientate and utilize the brand team to deliver through the line activity in store. The country marketing plan should be translated into sales strategy.
Exchange ideas between Marketing and Sales departments pro-actively and challenge traditions.
Establish an internal network with all departments necessary for efficient working – Communications, Brand, Sales, Logistics, Finance and special Customer Insight teams.
Be the point of contact for the sales team to advise and give guidance on all accounts.
POS Tools Implementation and Development/Adaptation
Ensure global POS toolkit is used effectively in order to: adhere to brand guidelines and appropriately represents the brand (e.g. creative and innovative); meet country needs and objectives by being financially viable; ensure national POS is developed only when international material is not appropriate, and a clear commercial benefit is recognized.
Business Insights
Identify, develop and implement necessary processes to enhance sales business performance.
Build the data platform necessary to run analysis and generate insight – directly manage data providers.
Identify opportunities and challenges. Quantify the opportunities. Prioritize and provide solutions to overcome the challenge or maximize the opportunity.
Sales development analysis (by customer, by channel, by distribution point, etc.)
Customer performance in all sales fundamentals.
Channel specific strategies and tools/tactics (Retail, Impulse, C&C, etc.)
Promotional evaluation.
Business planning.
Category Management
Run Category Management projects with the identified top customers.
Build relationships with the Category Manager, Space Managers, Logistics Managers and Marketing Managers of the customer.
Attend face to face meetings with the customer to present and work with them to improve the performance of the category in their stores.
Interpret the available data and shopper insight to come up with a tailored action plan that will grow category turnover with that customer.
For non-top customers provide initiatives and support to Key Account Managers, so they are able to implement them themselves.
Single Point of Contact for Reporting to International Off Premise Trade Team
Manage all the international requests of data sharing and local implementation of international tools.
Monthly fill-in of International Dashboard with market data.
Organization and follow-up of the wave of store audits in the local market.
Implementation of global tools (for in-store material creation, elaboration of planograms, evaluation of promotion efficiency, etc.)
Qualifications3 years' experience in FMCG sector, ideally as Business Insights Manager, Category Manager, POS Manager or Key Account Manager.
Leadership, motivation and team skills.
Clear understanding of markets, sales and distribution, competitor activity, consumer and shopper behavior, category management and business insights in the FMCG context.
Strong analytical ability and commercial acumen to understand financial statements and market trends.
Strategic thinking able to lead the sales strategy.
EDV (Word, Excel, Power Point, etc.).
Additional InformationEnglish - upper Intermediate+.
Readiness to travel - 25-30% of the time.
This advertisement is for information purposes only and provides an overview of the position. By applying, you acknowledge that Red Bull Ukraine will handle your application in accordance with applicable laws, ensuring equal treatment and non-discrimination. Please note that applying for this position does not confer any specific rights. Candidates are encouraged to read the information provided carefully and to contact us if they require further clarification.
Top Skills
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
