The Company
iNova is a different kind of health company. We are leading the way to better health by delivering innovative, patient-centric products that improve the lives of people around the world. Our diverse portfolio of iconic, market-leading consumer health brands and prescription medicines are backed by science and distributed in over 75 markets across Asia, Australia, New Zealand, Middle East & Africa and Europe. Experience the iNova difference today.
The Opportunity
We currently have an opportunity for Trade Marketing Executive to join our Commercial Excellence team on a full-time basis.
Reporting to the Head of Commercial Excellence, drive effective trade marketing planning and flawless in‑market execution across MT, GT, and OTC channels to support brand growth, sales objectives, and shopper conversion. The role focuses on translating brand strategy into trade‑ready activities, coordinating execution with sales and partners, and ensuring strong operational support for POSM, promotions, and in‑store activation, while retaining key operational and administrative responsibilities.
Key accountabilities and performance indicators include:
1. Trade Marketing Planning & Activation
- Support development and rollout of trade marketing plans by channel (MT, GT, OTC) aligned with brand and sales strategy.
- Translate marketing campaigns into trade‑ready toolkits (POSM, mechanics, display guidelines, activation plans).
- Coordinate execution of trade promotions, in‑store activations, launches, and seasonal campaigns.
- Support shopper marketing initiatives to improve visibility, conversion, and basket size at point of sales
2. POSM & In‑Store Execution Management
- Coordinate POSM development, production, allocation, and delivery with marketing, agencies, suppliers, and distributors.
- Ensure POSM and displays are executed according to brand guidelines and channel standards.
- Support merchandising initiatives including shelf placement, secondary displays, and promotional visibility.
- Monitor POSM stock, replenishment, and usage efficiency.
3. Execution Tracking, Analysis & Reporting
- Consolidate execution results from field force, distributors, and merchandising agencies.
- Maintain execution trackers for campaigns, displays, and promotions across channels.
- Compile store photos, execution scorecards, and post‑campaign performance summaries.
- Provide basic insights and recommendations to improve future trade execution.
4. Operational & Administrative Support
- Support trade marketing budget tracking and invoice processing.
- Manage administrative tasks related to promotions, sampling, and in‑store activities.
- Support system updates, documentation, and compliance requirements related to trade activities.
- Assist in organizing trade events, sales meetings, and execution reviews.
Additional Requirements / Working Conditions
- Adhere to company values at all times
If you wish to be part of an energetic team within a thriving organization, focused on bringing innovative products to market, please APPLY TODAY! We want you to join us in our pursuit of healthy living!
Top Skills
What We Do
iNova Pharmaceuticals is leading the way to better health by constantly searching for new, practical solutions that improve the everyday health and wellbeing of people around the world. Our portfolio of market-leading consumer health brands and prescription medicines are backed by science and span across the key therapeutic areas of throat, cough, cold & flu, skin care, sun care, pain management, wound care, weight management, natural health supplements among many others. Headquartered in Singapore, today our products are distributed in over 75 markets across Asia, Australia, New Zealand, Middle East & Africa and Europe. At iNova pharmaceuticals, we do things differently. iNova believes that if you can imagine it, you make it happen. Every employee has the opportunity to make a real and immediate impact. Be part of a passionate team, focused on delivering innovative healthcare solutions that improve the lives of people around the world. Discover why people love working at iNova Pharmaceuticals. We offer an award-winning culture and industry-leading benefits. iNova Pharmaceuticals is an Equal Opportunity employer. We strongly believe that inclusion and diversity is critical to our success and our people reflect the diversity of the global markets we serve.
