ZURU Toy Company

Trade Marketing Coordinator/Specialist, Mexico

Posted 24 Days Ago

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Mexico City, Cuauhtémoc, Mexico City

In-Office

Junior

Consumer Web • Marketing Tech • Design

The Role

The Trade Marketing Coordinator will execute in-market campaigns, develop marketing materials, coordinate activations, and evaluate ROI, focusing on brand integrity in LATAM.

Summary Generated by Built In

Bring brands to life in-market and make an impact across LATAM as our next Trade Marketing Coordinator!

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!

Role Impact:

This Trade Marketing Coordinator/Specialist opportunity is ideal for someone passionate about maintaining brand integrity while engaging in dynamic, creative marketing strategies.

As a Trade Marketing Coordinator, you’ll be instrumental in executing in-market campaigns, collaborating across teams, and ensuring every activation strengthens our brand presence.

Roles & Responsibilities

Ensure brand consistency across all retail partners and channels
Develop and adapt marketing materials to meet specific channel requirements
Negotiate and coordinate key marketing activations with agencies and clients
Plan and execute in-store, thematic, seasonal activations, and roadshows
Manage cross-licensing collaborations
Create and maintain exhibition guidelines for both e-commerce and physical retail spaces
Provide regional trade marketing support throughout LATAM
Evaluate the ROI of marketing activations and trade investments
Oversee showroom and trade show exhibitions

Proven experience in trade marketing, ideally within the Toy or consumer goods industry
Experience in the toy industry is highly desirable
Strong organizational and project management skills
Expertise in negotiation and building strong client relationships
Creative problem-solving skills with the ability to think innovatively
Ability to analyze data and evaluate financial outcomes, including ROI
Excellent communication skills, including proficiency in English
You are excited to contribute to our culture in Mexico

LIFE@ZURU

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.

WHAT WE OFFER

🌱 Culture for Growth

💡 Surrounded by an A Player Team

💰 Competitive Remuneration

ZURU – Reimagining tomorrow 🚀

https://zuru.com/

#LI-JK3

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The Company

Los Angeles, CA

220 Employees

Year Founded: 2002

What We Do

ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products.

Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques.

The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries.

ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks.

With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand.

ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.