Martech Lead

Description
What Will You Do?
An expert Martech Lead with a deep expertise in sophisticated marketing technology solutions, specializing in the integration and management of advanced platforms to drive customer insights, automate processes, and enhance cross-channel campaign performance. Proven ability to leverage cutting-edge tools, data science, and AI to innovate and optimize marketing strategies.
Key Skills and Platforms:

• Advanced Martech Platforms:
  • Customer Data Platforms (CDP): Tealium AudienceStream, Salesforce CDP, mParticle
  • Data Management Platforms (DMP): Lotame, Neustar, Adobe Audience Manager (specialized use)
  • Demand-Side Platforms (DSP): AppNexus, Xandr, Index Exchange
  • Content & Personalization Engines: Optimizely, Adobe Target, Monetate, Dynamic Yield
  • Marketing Orchestration & Automation: SAP Customer Data Cloud, SAS Customer Intelligence, Salesforce Marketing Cloud
  • Identity Resolution & Data Unification: LiveRamp, The Trade Desk Unified ID, UID 2.0
• Data & Analytics Technologies:
  • Programming & Data Handling: Python (with Pandas, NumPy, Scikit-learn), R, SQL (advanced querying, data pipeline automation)
  • Data Lakes & Warehouses: Databricks, Snowflake, Google BigQuery, Azure Synapse Analytics
  • Business Intelligence & Visualization: Power BI (advanced modeling), Tableau, Looker
  • Data Integration & ETL: Talend, Informatica, Azure Data Factory, Fivetran
• Campaign & Media Activation:
  • Programmatic Platforms: The Trade Desk, DV360 (Display & Video 360), SpotX, MediaMath
  • Ad Servers & Dynamic Creative: Celtra, Google Studio, Sizmek
  • Media Optimization & Attribution: Visual IQ, Nielsen Attribution, Attribution App
• Measurement & Analytics Tools:
  • Web & App Analytics: Google Analytics 4, Adobe Analytics 360, Heap Analytics
  • Heatmaps & User Interaction: Hotjar, Crazy Egg, FullStory
  • Media Performance & Audience Insights: Nielsen DCR, comScore, BritePool
• Cloud & Infrastructure:
  • Cloud Platforms: Microsoft Azure (Data Factory, Machine Learning), AWS (S3, Glue, SageMaker), Google Cloud
  • AI & Machine Learning: Google Cloud AI, Azure Machine Learning, DataRobot, H2O.ai
  • AI for Creative Development: Adobe Sensei, Runway ML, Lumen5
• Other Technologies & Integration:
  • APIs & Data Integration: GraphQL, REST APIs, custom SDKs
  • Identity & Privacy Technologies: UID 2.0, Decentralized Identifiers (DIDs), Consent Management Platforms (OneTrust, TrustArc)

In case you need any reasonable adjustment to continue with your process, let your recruiter know.
Remember to attach your CV when applying to this vacancy.
SPONSORSHIP NOT SUPPORTED: GM does not provide immigration-related sponsorship for this role, do not apply for this role if you will need GM immigration sponsorship now or in the future.
Non-Discrimination and Equal Employment Opportunities
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.