JOB PURPOSE
The Trade Marketing Coordinator is responsible for executing trade marketing plans and campaigns to drive sales and promote the company's products and brands in the Morocco market. This includes working with retailers, wholesalers, and distributors to marketing strategies, promotions, and events. The Trade Marketing Coordinator also plays a key role in managing the company's trade budget and ensuring that trade marketing campaigns are aligned with the overall sales and marketing strategy.
KEY DUTIES AND RESPONSIBILITIES
Channel Customer Marketing strategies aligned with brand planning deliver PRA’s commercial goals
- Contribute to development of Customer Marketing strategies
- Implement parts of Customer Marketing strategies
- Assist in Evaluation of Customer Marketing strategies
Productive relationships with internal and external stakeholders maintained
- Coordinate with sales, operations and finance
Finance budget managed effectively
- Manage costs against approved budget
Regional events and promotions raise the profile of key brands
- Plan regional events
- Oversee the execution of regional events
- Conduct post-event analysis with Area Manager
Administrative duties
- Draw up event/promotion-specific briefs and budgets.
- Manage and update a POS database and stock control – General supervision of the marketing store.
- Compile, facilitate processing and filing of pre and post-event documents e.g. quotations, buyer requisitions, LPOs, deliveries, invoices etc.
- Ensure cordial relationships with service providers / suppliers
OTHER KEY REQUIREMENTS
- Leverage sell-out data to generate actionable business insights and support decision-making
- Analyze inventory levels to identify risks and uncover growth opportunities
- Develop promotional strategies and evaluate their effectiveness to maximize ROI
- Define, implement, and monitor pricing strategies and trade agreements
- Lead forecasting activities and actively contribute to the Sales & Operations Planning (S&OP) process
- Ensure strong cross-functional coordination between Finance and Sales teams
- Support the successful launch of new products and drive innovation initiatives
- Build and maintain robust market intelligence (sell-out data, IWSR insights, and other relevant sources)
- Monitor and optimize A&P (Advertising & Promotion) investments to ensure efficiency and impact
QUALIFICATIONS AND EXPERIENCE
- Bachelor’s degree (Business school, marketing, economics, management degree, etc.)
- Proficiency in Arabic, French and English
- 3 years of experience in Marketing, preferably in the fast-moving consumer goods (FMCG) sector
- Ideally from a multinational environment or a large-scale organization
- Results-driven with a strong appetite for challenges
- Strong sense of urgency and prioritization, proactive and detail-oriented
- Based in Casablanca
- Must have a drivers license
- Willingness and ability to work in the evenings, nights and weekends when necessary
KEY COMPETENCIES
- Excellent verbal and written communication skills
- Strong influencing and negotiation abilities
- Exceptional planning and organizational skills
- Advanced IT proficiency, particularly in Microsoft Office (with strong Excel capabilities)
- Ability to perform effectively under pressure and meet tight deadlines
- Results-oriented with a proactive and innovative mindset
- Strong interpersonal skills with the ability to build and maintain relationships
- Collaborative team player with a commitment to shared objectives
Job Posting End Date:
Target Hire Date:
2026-07-01Target End Date:
Skills Required
- Bachelor’s degree in business, marketing, economics, management, or a related field
- Proficiency in Arabic, French, and English
- Three years of marketing experience, preferably in the FMCG sector
- Experience in a multinational environment or large-scale organization
- Based in Casablanca
- Valid driver’s license
- Willingness and ability to work evenings, nights, and weekends when necessary
- Strong Microsoft Office proficiency, particularly advanced Excel capabilities
- Excellent verbal and written communication skills
- Strong influencing and negotiation abilities
- Strong planning, organizational, interpersonal, and collaboration skills
- Ability to work effectively under pressure and meet tight deadlines
Pernod Ricard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pernod Ricard and has not been reviewed or approved by Pernod Ricard.
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Healthcare Strength — Pay and benefits are described as strong overall, supported by comprehensive medical, dental, and vision coverage alongside life and disability insurance. Wellbeing support is reinforced through mental-health resources and broader wellness programming.
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Retirement Support — Retirement benefits are positioned as a standout part of the package, including a 401(k) with a match and an additional profit-sharing contribution for eligible employees. A legacy defined-benefit pension is also referenced for certain earlier hires, adding depth to long-term financial support.
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Parental & Family Support — Family-related benefits are unusually broad, including paid parental leave, paid caregiver leave, backup child/elder care resources, and adoption/surrogacy reimbursement. Additional supports such as Milk Stork and fertility/ART coverage further strengthen family-building coverage.
Pernod Ricard Insights
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries. Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être. As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
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