Sun King

Trade Marketing Associate - Lower Tanzania

Posted 2 Days Ago

Be an Early Applicant

Hiring Remotely in Tanzania

Remote or Hybrid

Mid level

Greentech • Energy • Solar • Renewable Energy

The Role

Execute trade and field marketing across Lower Tanzania: manage retail visibility, merchandising, activations, agent and retailer engagement, gather customer and market insights, run audits, track performance metrics, manage marketing assets, and provide weekly/monthly reports to the Senior Marketing Manager. Majority of time spent in-field to drive customer acquisition and sales.

Summary Generated by Built In

Job Location: Tanzania
About the Role:
The Trade Marketing Associate – Lower Tanzania is accountable for executing Sun King's trade marketing, retail visibility, field activations, and customer engagement initiatives across the region. The role serves as the eyes and ears of the marketing team on the ground, ensuring that Sun King's brand, products, and customer experience are consistently and effectively represented at every customer touchpoint.
Working closely with the Senior Marketing Manager – Lower Tanzania, the Trade Marketing Associate will spend the majority of their time in-market working with agents, retailers, shop teams, and sales teams while gathering valuable customer and channel insights. These insights will help shape localized marketing initiatives, improve retail execution, strengthen customer engagement, and accelerate commercial performance.
The successful candidate recognizes that great marketing begins with insight from activities on the ground and that excellent execution at the point of sale is critical to increasing customer acquisition, customer satisfaction, and sales growth.
The role is highly execution-focused and requires a hands-on professional who is passionate about learning customer behaviour, ensuring excellent retail standards, working closely with agents, and delivering measurable impact from trade marketing investments. A minimum of 80% of working time must be spent in the field engaging with customers, agents, retailers, and shop teams to ensure marketing activities remain locally relevant and commercially effective.

What you would be expected to do:

Trade Marketing Execution

Execute regional trade marketing initiatives in line with country and regional marketing plans.
Contribute to the rollout of campaigns, promotions, product launches, and seasonal marketing activities.
Coordinate field activation activities including roadshows, market activations, community events, retail promotions, and shop activations.
Ensure timely deployment and visibility of all marketing materials across the region.
Monitor campaign execution and provide regular performance feedback and recommendations.
Contribute to localized marketing initiatives based on customer and agent insights.

Retail Visibility & Merchandising Excellence

Ensure Sun King branding standards are consistently maintained across all retail and shop touchpoints.
Conduct regular retail audits across Sun King shops and retail partner locations.
Monitor product display quality, POSM deployment, pricing visibility, and overall retail presentation.
Identify visibility gaps and implement corrective actions to improve customer experience and conversion.
Contribute to new shop openings, branding installations, merchandising improvements, and retail refresh initiatives.
Ensure products are prominently displayed and aligned with approved merchandising guidelines.

Customer, Agent & Market Insights

Spend a minimum of 70% of working time in the field engaging customers, agents, retailers, shop teams, and sales representatives.
Gather customer feedback and identify emerging needs, concerns, and opportunities.
Collect agent insights regarding merchandising, customer objections, product performance, financing considerations, and market opportunities.
Conduct market monitoring and provide insights on pricing, promotions, visibility, and market activities.
Capture customer testimonials, success stories, and field observations that strengthen marketing effectiveness.
Submit structured weekly and monthly field insight reports to the Senior Marketing Manager.

Agent, Retail & Branch Engagement

Build strong relationships with agents, retailers, shop teams, and sales representatives.
Provide frontline teams with marketing materials, campaign toolkits, and activation resources.
Ensure agents and retailers are aware of ongoing campaigns, promotions, product launches, and customer offers.
Assist in training agents and retailers on product benefits, customer engagement techniques, and campaign execution.
Identify high-performing agents and retailers for recognition and engagement initiatives.
Gather regular feedback from frontline teams to improve marketing effectiveness and customer experience.

Customer Activation & Brand Engagement

Execute local customer engagement initiatives that increase awareness, consideration, and product demand.
Contribute to customer education programmes that increase knowledge of Sun King's products and financing solutions.
Coordinate community outreach initiatives, roadshows, referral programmes, and grassroots marketing activities.
Increase participation in regional events and activations.
Ensure all activations are delivered to a high standard and aligned with Sun King's brand guidelines.
Collect activation feedback and performance data to improve future initiatives.

Marketing Asset & Inventory Management

Manage regional inventory of marketing materials and branding assets.
Coordinate distribution and replenishment of POSM and activation materials.
Track asset utilization and effectiveness across shops and retail locations.
Ensure marketing materials are maintained in good condition and deployed according to plan.
Maintain accurate records of asset allocation and usage.

Performance Tracking & Reporting

Track and report all trade marketing activities, retail audits, activation outcomes, and field observations.

Monitor key metrics including:
Retail compliance
Branding visibility
Activation reach
Customer engagement
Opportunity generation
Agent participation
Campaign execution quality

Contribute to ROI measurement for regional marketing initiatives.
Provide weekly and monthly reports highlighting achievements, emerging opportunities, recommended actions, and areas requiring attention.
Opportunities generated through field activities.
Quality and effectiveness of campaign execution.
Marketing asset accountability and utilization.
Accuracy and timeliness of reporting.
Stakeholder engagement and cross-functional teamwork.

You might be a strong candidate if you have:

Bachelor's Degree or Diploma in Marketing, Business Administration, Communications, Sales, or a related field.
2–5 years of experience in Trade Marketing, Field Marketing, Brand Activation, Retail Marketing, Sales Enablement, or similar execution-focused roles.
Experience working with retailers, agents, shop operations, or field sales teams.
Experience within FMCG, Telecommunications, Consumer Electronics, PAYGo, or retail-focused businesses is highly desirable.
Strong knowledge of retail execution, customer engagement, and field marketing practices.
Valid driver's license and willingness to travel extensively across Lower Tanzania.

What Sun King offers:

Professional growth in a dynamic, rapidly expanding, high-social-impact industry
An open-minded, collaborative culture with enthusiastic colleagues driven by the challenge of innovation and making a profound impact on people and the planet.
A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun King Center for Leadership.

We place great importance on sustaining a diverse, inclusive work environment.

We believe that innovation and understanding comes from diversity on every spectrum. We work to make sure every Sun King team member knows that they belong, knowing that sustaining an inclusive workplace requires conscious effort and is a continuous journey, not an end-state.

Sun King recruits, employs, trains, compensates and promotes people based on their experience, skills, effort, and results. We explicitly prohibit discrimination on the basis of race, religion, caste, national origin, color, gender, marital status, family structure, sexual orientation, HIV/AIDS status, or disability.

About
Sun King is the world’s leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection.Sun King has built a new kind of energy utility: distributed, green, customer-centric, and affordable. We bring clean, reliable, decentralized energy directly into people’s lives — from solar kits that provide first-time energy access to multi-kilowatt systems that serve both off-grid users and grid-connected customers powering larger homes, schools, hospitals, farms, offices, and light manufacturing.Already, 25 million homes and businesses rely on Sun King for electricity supply and the appliances and services it enables: lighting, televisions, fans, refrigeration, and smartphones. Sun King combines energy generation, energy-efficient appliances, installation, and financing into one seamless offering. Think of it as a distributed utility, designed for wherever energy is needed and designed to scale with its users as incomes and energy needs grow.Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ (PAYG) purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.14 a day via mobile money or cash.Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright.Sun King collects payments digitally through mobile money systems and its 35,000 field agents — over 1 million payments each day. To date, Sun King has extended more than $1.4 billion in PAYG loans to customers.Sun King began by powering homes and businesses with solar systems delivered through PAYG financing. Now, we’re using the same model to make smartphones and clean cooking equipment affordable: helping households connect to the digital economy and transition from wood-based fuels to modern, sustainable alternatives.Sun King employs 3,500 full-time staff in 14 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families. Sun King is committed to gender diversity in the workplace. Women represent 42% of Sun King’s workforce.

Skills Required

Bachelor's degree or Diploma in Marketing, Business Administration, Communications, Sales, or related field
2-5 years of experience in Trade Marketing, Field Marketing, Brand Activation, Retail Marketing, Sales Enablement, or similar roles
Experience working with retailers, agents, shop operations, or field sales teams
Experience within FMCG, Telecommunications, Consumer Electronics, PAYGo, or retail-focused businesses
Strong knowledge of retail execution, customer engagement, and field marketing practices
Valid driver's license and willingness to travel extensively across Lower Tanzania
Ability to spend majority of working time in the field (70-80%+ field time) engaging customers, agents, retailers, and shop teams

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