The Role
The Tool Marketer is responsible for developing marketing content and understanding tools, user needs, and competitor products, while leading projects and collaborating with the content team.
Summary Generated by Built In
Do you deeply know hand tools and have the ability to describe them and their uses? In this role, your work is to know our tools, their applications and user communities, and the competitors’ lineups so you can help us improve our product lineup and make effective marketing content.
You should have a minimum of 2,000 hours in hands-on experience using hand tools in a profession or for advanced personal projects. Some of the more relevant areas of tool use include:
• automotive, diesel aviation, or small engine work and repair
• automation or robotics
• construction trades
• maintenance and assembly operations
If you are looking for a more conventional marketing job that draws primarily on training in design, marketing, or journalism, this is not the role for you.
On top of tool expertise, you must be a creative, technical communicator. Web design, graphic design, photography, and other content-making skills are necessary either to have already or to learn rapidly at an advanced level.
In many cases, you will be the project leader responsible for developing the content that brings our tools to the market. You will need to fully understand real uses of our products and have the ability to visually communicate the features to our users across multiple forms of media such as photos, illustrations, charts/graphs, and videos.
Responsibilities
- • Research many sources to build a comprehensive understanding of the product itself, the competitive landscape, the core users, and the core use cases
- • Work with the Product Development department to fully understand the functionality, features, materials, and attributes of our products
- • Brainstorm all of the points that are true about our products and distill down the most useful and helpful pieces of information that users want to know
- • Provide feedback to our Product Developers about users’ needs and expectations
- • Develop written and visual storybooks as drafts of our content before final production
- • Work with others on the content team to create and publish new content to Tekton.com, social media, and emails
Indicators of a good match for this role
- • You have at least 2,000 hours of deep and detailed experience using tools in your work or personal projects
- • You are able to lead others and organize projects
- • You have well-formed opinions that you can defend with real facts
- • You are a team player who knows when to ask for help or change your mind
- • You have a natural skepticism for convention, while being open-minded about learning from others
- • You can craft a clear, concise message about the tools using visuals and language that tool users will appreciate because you have strong intuition for what matters to them and in what order
- • You have the artistic and writing ability to turn your thoughts into marketing content
- • You are highly precise with details and determined to deeply research any given topic to become an expert
- • You are exceptional at thinking in models and patterns
- • You have exceptional values including honesty, integrity, and empathy
Highly helpful qualifications
- • Expert tool knowledge (mandatory)
- • Background in web design
- • Background in photography (shooting, editing, composition)
- • Experience with sketching, creating graphics, and arranging layouts
- • Experience with Figma, Photoshop, and Illustrator
Pay range
- Starting at $60,000 to $85,000 per year depending on individual qualifications
Benefits package
- Full-time employees receive health, dental, vision, life, and hospital indemnity insurance; paid time off; a 401(k) program; and tuition reimbursement.
Location and hours
- This is a full-time salaried position located in Grand Rapids, Michigan. The work is mostly onsite, with lots of outside visits to locations where tools are being used.
Direct supervisor
- Head of Tool Applications and Content
About the department
- The Tool Applications and Content department is the link between our Product Development department and our users. They take in information about user needs and use cases and share them in the company, assist in developing new offerings, and produce the visual and written marketing content for our tools.
How to Apply
- https://apply.tekton.com/tekton/form/EmploymentApplicationDesignCreative/formperma/9p8pYjNU-XBm9d9ZoJ3mIf0jV3kT5vSCPVeSrRvh-fI
Top Skills
Figma
Illustrator
Photoshop
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The Company
What We Do
We’re a family-owned company in Grand Rapids, Michigan. Our team is united by a single mission: to make the world's best hand tools accessible to every person. We start by designing products we personally believe in and want to own ourselves.
We're independent thinkers, creative collaborators, and empathetic leaders who truly care about the products we make and the experience we provide our users. We question convention to find what’s real.
At Tekton, you can build a meaningful career that delivers unparalleled tools to users. Check us out on tekton.com/careers and discover how you could join the Tekton team.
