Sparks English is looking for a proactive, hands-on TikTok Ads Specialist to own and scale our acquisition efforts on TikTok. This role is ideal for someone with min. 1 year of direct experience managing TikTok Ads who is comfortable analyzing performance data and collaborating on content planning. You will play a key role in translating creative ideas into scalable, high-performing ad campaigns.
Job Description
- Own the execution, optimization, and scaling of TikTok Ads to drive new student acquisition
- Monitor daily performance and proactively optimize budgets, targeting, and creatives to hit efficiency targets
- Analyze creative performance trends and contribute to content planning (hooks, formats, angles) in collaboration with the Creative team
- Identify and troubleshoot issues related to delivery, tracking, or performance volatility
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Minimum 1 year of hands-on experience managing TikTok Ads (end-to-end: setup, optimization, and reporting)
- Strong understanding of TikTok Ads metrics and levers, including CPM, CTR, CPC, CPA, creative fatigue, and learning phase dynamics
- Excellent communication and organizational skills with high detail-orientation as this role will manage multiple campaigns simultaneously
- Proficiency in Excel or Google Sheets (pivot tables, lookups, basic analysis)
- Comfortable planning and briefing ad content ideas based on performance insights and platform best practices
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What We Do
In 2020, Seven Retail was established as a House of Brands, integrating multiple business units under one cohesive strategy for lifestyle, F&B and education. Each new venture is meticulously crafted to become a leader in its category, maintaining the company's commitment to quality, accessibility, and aggressive innovation. We are on a mission to make high-quality, exceptional lifestyle experiences accessible, helping people get more out of their paycheck so everybody can experience a higher standard of living. Over 200 outlets to date with +1 new store added every other day. Creating several new brands into new categories every single year. We rapidly iterate, constantly reinvent, and obsessively experiment when it comes to product innovation and consumer experience. Check out our website and come experience our brands for yourself!
