A unique ownership product offering the opportunity for five-star holidays in choice destinations. The vacation lifestyle is yours to explore with Anantara and affiliated destinations, from one exotic locale to the next, for your family today and generations to come.
Job DescriptionAt Anantara Vacation Club, we believe remarkable talent, enthusiasm, and creative thinking add up to great work. We’re seeking a Brand & Content Copywriter (Thai) with exceptional writing skills and a creative mindset to join our Corporate Marketing & Communications team.
In this role, you will craft compelling, on-brand copy that resonates with Thai audiences across multiple touchpoints — from print and web to mobile, video, and social media. Working closely with project managers, designers, and marketing partners, you’ll help shape ideas, develop concepts, and deliver authentic, engaging stories that bring our brand to life.
You are passionate about creating memorable narratives and content within the hospitality and vacation ownership sectors, blending creativity with strategy to inspire, inform, and connect with our audience.
Key Responsibilities:
- Develop creative and impactful written content, including website copy, social media posts, blog articles, email campaigns, and marketing collateral that resonate with our audience and aligns with the AVC brand identity.
- Maintain and enhance brand voice and tone across all communication materials, ensuring consistency and authenticity.
- Localise and/or translate English content into Thai as needed.
- Collaborate with an in-house creative team from designers to project managers and business stakeholders on various campaigns, targeting a wide range of audiences to ensure effective delivery of projects within deadlines and requirements.
- Support various programme and product launches, marketing plans, and campaigns and provide creative work on an ad-hoc basis.
- Support the team to efficiently organize, maintain, and oversee creative standards and guidelines to ensure brand consistency across all platforms.
- Candidates that are familiar with marketing and communication strategies and with outlining and evaluating customer journeys have an advantage.
- Native Thai-language and fluent English-language capabilities.
- Bachelor’s degree in advertising, journalism, communications, marketing, or other related disciplines.
- Proven track record of creative compelling content with relevant experience.
- Exceptional Thai creative writing and editing abilities.
- Self-driven with a high degree of organisational and time management skills.
- Experience with SEO concepts and social media marketing.
- Proven ability to listen, digest, and resolve stakeholder feedback with an optimistic attitude.
- Good knowledge of various content platforms such as social media, digital and print media.
- Has a keen eye for lifestyle and travel trends within the Asian market.
- Knowledge about the timeshare industry is an advantage.
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What We Do
Minor International Public Company (MINT) is one of the largest hospitality and leisure companies in Asia Pacific Region. With over 535 hotels and resorts, 2,200 restaurants and 400 retails trading outlets, MINT meets the growing needs of consumers in 62 markets from Africa to Australia including South America and Europe. MINT is a hotel owner, operator and investor with a portfolio of more than 535 hotels, resorts and serviced suites under the Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI. Through Minor Food Group Pcl, MINT operates over 2,200 outlets under The Pizza Company, Swensen’s, Sizzler, Dairy Queen, Burger King, Thai Express and The Coffee Club brands. The latest addition to the restaurant portfolio being Bonchon brand. MINT is also one of Thailand’s largest distributors of lifestyle brands with over 400 points of sale focusing primarily on fashion, cosmetics and contract manufacturing.
