Job Title: Territory Sales manager – Full Endoscopy Spinal Systems
The incumbent will be responsible for planning and executing sales strategies to achieve both installation base targets and sales targets within the division. The core objective is to drive sales growth in the assigned territory, expand market share, and support market development through effective lead management, therapy promotion, product demonstrations, and sustained sales efforts.
Drive sales for Full Endoscopy Spinal Systems in the assigned area/territory.
Demonstrate understanding of the customer organization, purchasing processes, and capital equipment sales methodology.
Develop and implement personal action plans to meet targets within agreed timelines.
Liaise effectively with key personnel: Spine Surgeons, Biomedical Engineers, Purchase Teams, and Hospital/Department Heads.
Engage in value-based selling by identifying customer needs and aligning them with the benefits of RIWOspine Full Endoscopy Spine System.
Understand and support customer training needs consistently.
Provide application support to customers to encourage therapy adoption.
Manage multiple demos simultaneously and actively seek new prospects to maintain a healthy sales pipeline.
Demonstrate experience in key account management and maintain pipeline through CRM portal with a strong sales focus.
Use advanced marketing techniques to understand customer purchasing behavior and market requirements.
Monitor market trends in materials science and the broader industry while tracking competitor activity.
Identify and pursue growth opportunities in the territory, leveraging support from marketing and working closely with divisional colleagues.
Analyze and report on price trends and competitive pricing for key products within the portfolio.
Education: Bachelor's degree in Biomedical Engineering or Science.
Age: Must be below 35 years.
Experience:
5–10 years of experience in a medical sales role.
Capital Equipment sales experience is preferred.
Mobility: Willingness to travel extensively and perform cold calls.
Track Record: Proven history of sales achievement and account management success.
Skills:
Technical: Planning, Product Demonstration, Prospecting, Negotiation
Interpersonal: Effective Communication, Relationship Building, Collaboration, Teamwork
Soft: Persuasive, Active Listening
Attitude & Behaviors:
Self-motivated, Target-driven, Results-oriented, Persistent
Strong Customer Focus, Business Acumen, and Learning Agility
Skills Required
- Bachelor's degree in Biomedical Engineering or Science
- Must be below 35 years of age
- 5-10 years of experience in a medical sales role
- Capital equipment sales experience
- Willingness to travel extensively
- Ability and willingness to perform cold calls
- Proven sales achievement record
- Proven account management success
- Planning, product demonstration, prospecting, and negotiation skills
- Effective communication, relationship building, collaboration, and teamwork skills
- Persuasiveness and active listening skills
- Self-motivated, target-driven, results-oriented, and persistent attitude
- Strong customer focus, business acumen, and learning agility
What We Do
Avana Surgical Systems Pvt Ltd, part of Avana Group, provides medical devices and solutions for orthopedic and spine care in India and Sri Lanka. It distributes products from RIWOspine, Breg, and Aspen Medical, including orthotics, orthopedic braces, and spinal endoscopy offerings. The company supports surgeons and hospitals through innovative therapies, medical education, and reliable service while helping improve patients’ quality of life.
