Temporary / Contractor Marketing Brand Manager - Richmond, VA
Temporary / Contractor Marketing Brand Manager
Please note: This is a temp assignment, with an initial contract assignment through December 31, 2026
Pay Range: $25-33 per hour
Position Summary
The Brand Manager is responsible for developing, executing, and optimizing brand strategies that drive awareness, engagement, customer acquisition, and long-term brand equity. This role partners across marketing, sales, digital, product, and external agencies to ensure a consistent and compelling brand experience across all customer touchpoints. The ideal candidate combines strategic thinking, creativity, and analytical expertise to drive measurable business results.
Primary Duties
Brand Strategy & Positioning
- Develop and execute brand strategies aligned with organizational goals and growth objectives.
- Maintain and evolve brand positioning, messaging, and value propositions.
- Ensure brand consistency across all marketing, communications, and customer-facing channels.
Campaign Development & Execution
- Lead integrated marketing campaigns across digital, social, traditional, and experiential channels.
- Collaborate with internal teams and external agency partners to develop creative concepts and execute campaigns.
- Manage campaign timelines, budgets, and performance measurement.
Customer Insights & Market Research
- Analyze consumer behavior, market trends, and competitive activity to identify opportunities.
- Conduct and interpret research to strengthen brand positioning and customer engagement.
- Translate insights into actionable marketing strategies.
Content & Communications
- Guide development of compelling content and messaging that reinforces the brand.
- Ensure all communications align with brand standards and strategic objectives.
- Support thought leadership and reputation-building initiatives.
Analytics & Optimization
- Monitor brand health, campaign effectiveness, and key performance indicators.
- Utilize data and analytics tools to measure ROI and continuously optimize performance.
- Develop executive-level reporting and recommendations.
Additional Duties
- Support special projects and strategic initiatives as assigned.
- Stay current on industry trends, consumer insights, and emerging marketing technologies.
Minimum Education & Experience
- Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field.
- 5 - 7 years of experience in brand management, marketing, advertising, or related disciplines.
- Demonstrated success developing and executing integrated marketing campaigns.
- Experience working with ad agencies, vendors, and cross-functional teams.
Minimum Skills & Qualifications
- Strong understanding of brand strategy, positioning, and customer segmentation.
- Proven project management and organizational skills.
- Exceptional written, verbal, and presentation skills.
- Strategic thinker with a creative mindset and attention to detail.
Preferred Qualifications
- Experience in insurance, financial services, or highly regulated industries.
- Agency experience or experience managing agency relationships.
- Experience with brand tracking, consumer research, and marketing attribution.
Skills Required
- Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field
- 5-7 years of experience in brand management, marketing, advertising, or related disciplines
- Demonstrated success developing and executing integrated marketing campaigns
- Experience working with advertising agencies, vendors, and cross-functional teams
- Strong understanding of brand strategy, positioning, and customer segmentation
- Proven project management and organizational skills
- Exceptional written, verbal, and presentation skills
- Strategic thinking, creativity, and attention to detail
- Experience in insurance, financial services, or highly regulated industries
- Agency experience or experience managing agency relationships
- Experience with brand tracking, consumer research, and marketing attribution
What We Do
Nearly a century ago, Virginia Farm Bureau made the state’s farmers a promise – to protect and preserve what they’d labored so hard to create. A promise to do our part to ensure a bright future for our children, and our children’s children. Today that promise extends beyond farmers. And when you’re with Virginia Farm Bureau, you have an important role in upholding it. The Virginia Farm Bureau family of companies includes: • Virginia Farm Bureau Federation • Virginia Farm Bureau Mutual Insurance Co. • Benefit Design Group Inc. • Employee Benefits Corporation of America • Countryway Insurance Co. Virginia Farm Bureau Federation is a membership organization focused on supporting and growing Virginia agriculture. Membership includes access to exclusive leadership programs, commodity representation, agricultural marketing and business development assistance, products, insurance and other services. Since 1950, Virginia Farm Bureau Mutual Insurance Co. has been protecting our members’ interests. We offer auto, home, farm and life insurance and more. We strive to be a leading insurer for all Virginians while remaining the foremost provider to Virginia's farmers. Employee Benefits Corporation of America is among the largest marketers of group insurance plans in the mid-Atlantic region and provides a variety of health care products and carriers. Benefit Design Group Inc. is a licensed and bonded third-party administrator providing sales, service, billing and administrative support for more than 400 brokers and 2000 employer groups in the Mid-Atlantic region. Countryway Insurance Co. sells products through a network of independent agents in eight northeastern states, Virginia and Kentucky. We focus on the needs of farms and rural communities. Virginia Farm Bureau is based in Richmond, Va., with over 1,000 employees throughout the state and on the Eastern Seaboard. We’re a community-oriented company deeply rooted in every county across the state, and we're expanding!
