We are Noble People. A modern creative media agency. We develop original, bold and provocative media ideas for some of the most exciting brands in the world.
Media ideas that aren’t media. Media that isn’t boring. Brand ideas that people love.
We do communications strategy, media planning and buying, and reporting and optimization – but with a lens that respects creativity and without the nonsense that comes along with most media agencies. We are passionate, transparent, and values-driven. We strip out the old rules, find smarter ways to make an impact, and take a modern, innovative approach to media – always through a creative lens.
The Associate Director, Activation, OOH will oversee the planning, implementation, and optimization of local activation campaigns including traditional and non-traditional outdoor as well as experiential and other activations. This role requires a strategic thinker who can lead a team and drive innovative solutions to meet our clients' marketing goals. You will be responsible for managing relationships with media vendors, collaborating with internal teams, and ensuring that all campaigns are executed efficiently and effectively.
Responsibilities and Essential Functions
- Develop and lead comprehensive outdoor strategies that align with clients' marketing objectives and target audiences.
- Manage the planning process, including researching and selecting media tactics, negotiating media rates, and managing media budgets.
- Oversee the production and execution of outdoor campaigns, including any experiential and non-traditional activations
- Collaborate with internal teams (e.g., media planners, creative, analytics) to ensure cohesive and integrated campaign execution.
- Build and maintain strong relationships with media vendors and negotiate favorable rates and placements.
- Provide guidance, support, and mentorship to a team of media planners and buyers.
- Prepare and present comprehensive reports on campaign performance, offering insights and recommendations for optimization.
- Stay informed about industry trends and emerging media platforms to identify new opportunities for effective local activation.
- Other duties as assigned.
Please note: this position is covering a leave of absence through the end of November.
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field. A master’s degree is a
- plus.
- At least 5 years of experience in media planning and buying, with a focus on out-of-home, preferably
- within an advertising or media agency.
- In-depth knowledge of the out-of-home marketplace across top DMA's
- Excellent communication and presentation skills, with the ability to articulate media strategies and
- campaign results to internal teams and clients.
- Leadership abilities to manage and motivate a team, delegate tasks effectively, and foster a
- collaborative work environment.
- Strong negotiation skills to secure favorable media rates and placements.
- Familiarity with media research tools and industry trends.
- Ability to multitask, prioritize, and meet deadlines in a fast-paced, dynamic environment.
- Passion for the media industry and staying up-to-date with industry trends
Benefits
The salary range per annum is: 120,000 - 135,000 USD.
Diversity and Inclusion
At Noble People, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.
We are an equal opportunity employer
At Noble People we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.
Skills Required
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field
- At least 5 years of experience in media planning and buying, focused on out-of-home media
- Experience within an advertising or media agency
- In-depth knowledge of the out-of-home marketplace across top DMAs
- Excellent communication and presentation skills
- Leadership ability to manage, motivate, and mentor a team
- Strong negotiation skills for media rates and placements
- Familiarity with media research tools and industry trends
- Ability to multitask, prioritize, and meet deadlines in a fast-paced environment
- Passion for the media industry and staying current with industry trends
- Master’s degree
What We Do
Noble People is a media agency. The combination we offer is not found everywhere: creative approaches to using media space underpinned by strategic rigor through analytics and the application of the latest marketing science. While marketers are often forced to choose between data or creativity, we recognize they need both. Put simply, what we do is advise our clients how to invest their marketing communications budget in the most effective way to deliver an impact on their business. We focus more on business metrics than on leading indicators—which only feed back on a narrow window of activity. We execute our recommendation through buying media space in all channels (digital, search, broadcast TV, podcasts, out of home, social, as well as traditional channels); negotiating partnerships with publishers, platforms and personalities; and sometimes finding new ways for people to encounter our clients’ brand by creating entirely new media spaces. We’ve done this across many product categories including packaged goods, fintech, travel, business to business, food delivery, and entertainment.
