Technical Social Media Strategist

Marketing | San Francisco, United States | Remote, Remote
Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.
The opportunity
Atlassian is building narrative authority in AI - not just shipping products, but shaping how the market understands what AI for teams actually means. This role is at the center of that effort: turning real product and AI insight into distinctive, sustained executive social presence.
Reporting to the Editorial & Executive lead, you'll partner closely with social media, product marketing and communications team as well as senior executives to develop and execute social content that is credible, timely, and worth paying attention to. The work lives at the intersection of AI fluency, executive voice, and social platform craft.
Why this role matters now
The companies winning attention in AI aren't just building well - they're building narrative authority in public. Social is where that authority compounds. But executive social in AI requires more than polished posts; it requires someone who genuinely understands the technical landscape and can translate that understanding into content that earns engagement from engineers, founders, and enterprise buyers alike.
Atlassian has the ingredients: meaningful product depth, a differentiated point of view on how teams work with AI, and senior leaders who can authentically participate in the conversation. What's needed is someone who can connect those ingredients into a sustained social voice - someone who knows when to engage, what to say, and how to make it land.
What you'll do

• Shape executive social voice: Partnering with product comms, product marketing and senior executives, get inside their perspective and help make their ideas sharper, not just louder. Develop distinctive social content across X, LinkedIn and other platforms
• Track the AI zeitgeist: Monitor what the AI community is debating right now - model breakthroughs, cultural shifts, emerging narratives, technical discourse - and identify the moments worth engaging with
• Convert insight into content: Translate complex AI and product concepts into social posts and threads that resonate with technical insiders and enterprise decision-makers alike
• Build repeatable cadence: Establish social media rhythms, forward content plans, and mechanisms for moving quickly when the right conversation appears
• Counsel on participation: Advise when and how Atlassian should join a public conversation - and when to stay out. Exercise judgment under pressure and speed
• Partner cross-functionally: Work closely with Product Marketing, Brand, Communications, and Executive Operations to ensure social content connects to broader narrative strategy and amplification
• Measure and refine: Track social performance (engagement, impressions, audience growth) and use data to sharpen the approach over time

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. We follow consistent hiring practices and account for each candidate's skills, knowledge, and experience when setting base pay within the range.
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