The SEO Specialist will work within the Search Engine Optimization team to execute the day-to-day activities of the SEO programs. This position will be responsible for the execution of SEO specific content and campaigns as determined by the SEO strategy and the needs of the business. This position is responsible for determining and communicating areas of optimization within the SEO programs running across the enterprise.
Working closely with other marketing programs, the SEO Specialist maximizes organic search rankings while staying within budget. This specialist works closely with cross functional teams including Digital Commerce, Design, Brand Marketing, Retail Marketing, and more. This specialist is a key contact for the day-to-day relationships with agency partners for delivery of SEO specific content to ensure best-in-class campaigns and performance.
ESSENTIAL FUNCTIONS:
- Execute against the SEO strategy, coordinating with stakeholders across all channels to ensure its effectiveness and maximize organic rankings and conversion rate
- Build and communicate regular reporting of program specific KPI's
- Represent SEO in Omni, category and digital commerce planning
- Build and execute SEO content, campaigns and related day-to-day activities
- Determine and prioritize content campaigns, keyword building and link optimization
- Work with all other marketing and merchandising teams to ensure SEO programs are fully integrated with all related activity to drive maximum organic ranking and related traffic, conversion rate and sales
- Monitor and communicate performance against effective benchmarks for measuring the impact of SEO
- Analyze, review, and report on effectiveness of SEO efforts in order to maximize results
- Perform other duties as assigned
EXPERIENCE/QUALIFICATIONS:
- Bachelor Degree in Marketing, Business or related field is required
- Minimum of 2 years of applicable online marketing experience is required
- Experience within CPM based advertising is preferred
- Experience with rich media advertising is preferred
- Proficiency with Microsoft Office products including Outlook, Word, Excel and PowerPoint required
- Ability to perform basic data analysis
- Ability to solve problems
- Ability to work under minimal supervision
TRAVEL REQUIREMENTS:
- N/A
PHYSICAL REQUIREMENTS:
- Regularly performs computer work and sits.
- Occasionally walks and stands.
- Seldom/never lifts up to 50lbs.
INDEPENDENT JUDGEMENT:
- Develops objectives and general policies and procedures for a specific program or functional area of responsibility within general scope of established operational goals and plans. Day-to-day work and decisions do not require direction or review by immediate supervisor. End results are reviewed by supervisor.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
We will be accepting applications on an ongoing basis.
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at [email protected].
Skills Required
- Bachelor’s degree in Marketing, Business, or a related field
- At least 2 years of applicable online marketing experience
- Experience with CPM-based advertising
- Experience with rich media advertising
- Proficiency with Microsoft Office, including Outlook, Word, Excel, and PowerPoint
- Ability to perform basic data analysis
- Problem-solving ability
- Ability to work under minimal supervision
Bass Pro Shops Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bass Pro Shops and has not been reviewed or approved by Bass Pro Shops.
-
Healthcare Strength — Health coverage includes medical, dental, and vision with HSA/FSA options and an advertised employer HSA credit for eligible plans. Wellness programs plus life and disability insurance provide additional coverage.
-
Leave & Time Off Breadth — Paid vacation, sick time, and holiday pay are available for eligible team members. Hourly employees have seen enhancements to early‑tenure paid time off in recent updates.
-
Wellbeing & Lifestyle Benefits — Substantial merchandise discounts and savings at company restaurants, resorts, and attractions are a standout perk. A hardship fund offers one‑time grants for qualified needs.
Bass Pro Shops Insights
What We Do
Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors. Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.
