Technical Sales Specialist Robotics & Automation EMEA

Build a career powered by innovations that matter!  At Novanta, our innovations power technology products that are transforming healthcare and advanced manufacturing—improving productivity, enhancing people’s lives and redefining what’s possible.  We create for our global customers engineered components and sub-systems that deliver extreme precision and performance for a range of mission-critical applications—from minimally invasive surgery to robotics to 3D metal printing.

Novanta is one global team with over 26 offices located in The Americas, Europe and Asia-Pacific.  Looking for a great place to work?  You have found it with a culture that embraces teamwork, collaboration and empowerment.  Come explore Novanta.

This position is part of Novanta’s Robotics & Automation business unit, including ATI Industrial Automation-branded products. ATI is the world-leading engineering-based developer of robotic accessories and robot arm tooling, including Automatic Tool Changers, Multi-Axis Force/Torque Sensing Systems, Utility Couplers, Material Removal Tools, Robotic Collision Sensors, Manual Tool Changers, and Compliance Devices. Our robot end-effector products are found in thousands of successful applications around the world.

As a Technical Sales Specialist, you will be the key link between our cutting-edge industrial robotics solutions and our customers’ automation needs. You will combine deep technical knowledge with strong commercial acumen to identify opportunities, present solutions, and drive sales growth across strategic markets.

• Understand customer requirements and translate them into tailored robotics solutions.
• Conduct technical presentations, product demonstrations, and site visits.
• Build and maintain strong relationships with key decision-makers and influencers.

• Provide pre-sales and post-sales technical support, including system configuration and integration advice.
• Act as a liaison between customers and engineering teams to ensure successful project delivery.

• Oversee and support the performance of our European distribution partners.
• Develop and implement partner enablement programs, including training and technical support.
• Monitor distributor sales pipelines and assist in closing strategic deals.
• Ensure alignment between distributor activities and overall business development goals.
• Conduct regular business reviews and performance assessments with key partners.
• Identify gaps in coverage and recommend new distribution partnerships where needed.

• Develop and execute sales plans to meet or exceed revenue targets.
• Identify new business opportunities and contribute to market development strategies.
• Collaborate with marketing and product teams to align messaging and campaigns.
• Stay up-to-date with industry trends, competitor offerings, and emerging technologies.

• Work closely with Strategic Business Development, R&D, Product Management and Operations to ensure customer satisfaction and continuous improvement.
• Support trade shows, webinars, and other promotional activities.

We understand that long-term perspective is essential for our team members. This role offers:

• Strategic Visibility: Direct involvement in shaping the future of industrial automation across Europe, with exposure to senior leadership and strategic decision-making.
• Innovation Leadership: Opportunity to work with cutting-edge robotics technologies and contribute to the development of next-generation solutions.
• International Exposure: Collaboration with global teams and partners, offering a rich multicultural experience and potential for international assignments.
• Impact & Recognition: A role where your contributions directly influence market success and customer transformation, with recognition for performance and innovation.

• Proven experience in technical sales in industrial automation or robotics and a strong understanding of automation systems and robotics.
• Experience managing or supporting distribution networks across multiple countries.
• Highly flexible and dynamic, with the ability to adapt quickly to changing situations and priorities. Willingness to take on additional tasks and responsibilities as needed in a fast-paced environment.
• Self-motivated and capable of working independently
• Strong problem-solving skills and a proactive mindset to navigate ambiguity and build structure from the ground up.
• Excellent communication, negotiation, and presentation skills.
• Fluent in English, any other European language would be beneficial

Travel requirements

up to 50 % within Europe, with a clear focus on central Europe

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Novanta is proud to be an equal employment opportunity and affirmative action workplace. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, military and veteran status, disability, genetics, or any other category protected by federal law or Novanta policy.

Please call +1 781-266-5700 if you need a disability accommodation for any part of the employment process.