Sonar

Technical Product Marketing Manager, Modern SDLC

Reposted 5 Days Ago

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Austin, TX

Hybrid

Senior level

Cloud • Information Technology • Security • Software

Sonar is committed to enabling developers and organizations to build better code for better software.

The Role

As a Technical Product Marketing Manager, you will define product positioning, create content, drive go-to-market strategies, and empower development teams in a modern SDLC context.

Summary Generated by Built In

Who is Sonar?

Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it — your internal team, genAI, or third parties — resulting in more secure, reliable, and maintainable applications. Rooted in the open source community, Sonar’s solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by +7M developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T-Mobile.

We believe in developing great products that are supported by great internal teams and a strong culture. We are highly committed to and obsessed with the company, users, each other, and our open source community. We have high standards and hold each other accountable for acting with positivity, dedication, thoughtfulness, empathy, and passion daily.

We are deliberate with our decisions with high clarity of intention. At the same time, we feel extreme urgency and move forward quickly.

And lastly, we are highly effective and operationally efficient. We operate collectively as One Team to accomplish our goals.

At Sonar, CODE is more than just an acronym – it's a mindset that defines daily operations.

Why You Should Apply:

At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help supercharge developers to build better, faster. Sonar helps to continuously improve code quality and code security while reducing developer toil. This means that developers can focus on doing more of what they love and less of what they don’t. Our solutions don’t just solve symptoms of problems – we help fix issues at the source – for all code, whether it's developer-written, AI-generated, or from third parties.

We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. Team members should be able to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: supercharge developers to build better, faster.

The Impact You Will Have:

Step into a strategic role where you will empower developers and engineering leaders to future-proof their software development lifecycle (SDLC). As development accelerates with AI and cloud-native technologies, teams need effortless guardrails to maintain quality and security without sacrificing speed. You will be the central connector between our product and go-to-market teams, translating the power of Sonar's technology into a clear, compelling narrative for developers. Your work will establish Sonar as the leader in providing the automated, data-driven governance needed to build a secure and efficient SDLC pipeline for the modern, AI-powered era.

What You Will Do Daily:

Define the Narrative: Develop the product positioning and messaging for the interaction between Sonar's solutions and the modern SDLC our customers are building. Clearly articulate our unique value in establishing consistent, automated guardrails for developers, enabling data-driven governance, and ensuring the integrity of both human- and AI-generated code.
Create Authoritative Content: Lead the development of a data-driven technical content strategy. Author insightful whitepapers, practical how-to guides, compelling blog posts, and technical presentations that resonate with developers, development leaders, and platform engineers, as well as secondary audiences in security and compliance.
Empower Go-to-Market Teams: Build and deliver high-impact sales and partner enablement materials. This includes technical pitch decks, competitive battlecards, robust objection-handling guides, and compelling solution demonstrations that empower our teams to win.
Drive Ecosystem Collaboration: Work closely with technology partners to develop joint messaging, solution demonstrations, and marketing collateral. Collaborate with partner marketing counterparts on co-marketing activities that amplify our value proposition and drive mutual success in the DevOps ecosystem.
Drive Go-to-Market Strategy: Lead the cross-functional execution of go-to-market plans for new features and capabilities that expand our impact in the SDLC, ensuring alignment between Product, Sales, and Marketing to maximize market impact.
Evangelize and Engage: Serve as a subject-matter expert and spokesperson on modernizing and securing the SDLC in the age of AI. Deliver persuasive presentations and demonstrations to customers, prospects, and the wider developer community through webinars, industry events, and strategic engagements.

The Experience You Will Need:

5+ years of proven experience in a technical, market-facing role such as product marketing, sales engineering, or product management, within the B2B software, DevOps, or cybersecurity industry.
A solid grasp of the modern SDLC, CI/CD pipelines, DevSecOps methodologies, and related technologies. Familiarity with Static Code Analysis, Static Application Security Testing (SAST), Software Composition Analysis (SCA), and Infrastructure-as-Code (IaC) security is preferred.
A strong understanding of code development principles and how they are applied in the enterprise. This includes familiarity with the challenges of enforcing standards—whether internal best practices or external regulatory requirements (PCI DSS, SOC2, etc.)—while adopting AI coding within a modern SDLC.
Demonstrated success creating technical content (blogs, videos, how-to, product pages) that is trusted by both technical practitioners and business leaders. The ability to translate complex technical capabilities into compelling business value is paramount. Hands-on experience with SonarQube or similar products is preferred.
A proven track record of leading cross-functional projects and building strong relationships with product management and sales teams to drive results.
Candidates with a deep background in either modern development practices or enterprise governance/compliance are encouraged to apply. A passion for bridging these two worlds is key to success in this role.

Why You Will Love It Here:

Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness and embraces the right to fail (and get right back up again!).
Great people make a great company. We value people skills as much as technical skills and strive to keep things friendly while still being passionate leaders in our domains.
We have a flexible work policy that includes 3 days in-office and 2 days work-from-home each week for those located near our office locations; some locations such as Dubai, India, Japan and Australia operate fully remotely.
We have a growth mindset. We love learning and believe continuous education is critical to our success. In an ever-changing industry, new skills are necessary, and we're happy to help our team acquire them.
As the leader in our field, our products and services are as strong as our internal team members.
We embrace transparency with regular meetings, cascading messages and updates on the growth and success of our organization.

Benefits of Working With Sonar:

Flexible comprehensive employee benefit package that is 90% paid by the company.
We encourage usage of our robust time-off allocations.
We offer an exciting 401(k) plan that has a 4% match, fully vested on day one of participation.
Generous discretionary Company Growth Bonus, paid annually.
Fully paid parking in the heart of downtown Austin, Texas.
Global workforce with employees in 20+ countries representing 35+ unique nationalities.
We have an annual kick-off somewhere in the world where we meet to build relationships and goals for the company.

We Value Diversity, Equity, and Inclusion:

At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures.

We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

All offers of employment at Sonar are contingent upon the precise results of a comprehensive background check and reference verification conducted before the start date.

We do not currently support visa candidates in the US.

Applications that are submitted through agencies or third party recruiters will not be considered.

Top Skills

Ai Technologies

Ci/Cd

Devsecops

Iac

Sast

Software Composition Analysis

Static Code Analysis

What the Team is Saying

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The Company

HQ: Geneva

800 Employees

Year Founded: 2008

What We Do

Sonar provides the essential verification layer for the AI-driven development era, ensuring all code—whether human-written or AI-generated—is code you can trust.

Today, AI coding tools are generating explosive volumes of code. This has created an "engineering productivity paradox" : faster code writing doesn't automatically lead to faster, safer software delivery. The new bottleneck is verification.

Sonar solves this. Our industry-leading platform, SonarQube, integrates code quality and code security analysis directly into the development workflow by automating reviews and providing actionable code intelligence for all code—first-party, AI-generated, third-party open source. \

For organizations, Sonar provides the critical SDLC governance and compliance reporting needed to de-risk AI adoption and manage standards at scale. We empower teams to "vibe, then verify" — innovating at the speed of AI without sacrificing the quality, security, or maintainability of their codebase.

We are driven by a deep belief in our people, a commitment to excellence, and an unwavering dedication to delivery. We operate as a united group where our collective success is the sum of each individual's contributions. Our company culture is driven by the values of CODE: Committed, Obsessed, Deliberate & Effective. This mindset reflects our culture of creativity, collaboration, and pride in the work we do.

Rooted in the open source community, Sonar’s solutions support over 35 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by 7M+ developers and 400K organizations worldwide, including Barclays, MasterCard, and T-Mobile.

Sonar is headquartered in Geneva, Switzerland with additional offices in Austin, Texas; Annecy, France; Bochum, Germany; London, England; and Singapore. The company is rapidly growing with over 750 employees!

Join us in our mission to solve the trillion-dollar challenge of bad code!

Why Work With Us

We are a product-first company, with a people-first culture. Every employee has the opportunity to grow and learn. We promote from within, provide regular feedback and professional development opportunities, value the right to fail along with respect and kindness and work with team members to achieve their full potential.