Technical Product Marketing Lead

Posted 5 Days Ago
Be an Early Applicant
Boston, MA
Hybrid
148K-222K Annually
5-7 Years Experience
Consumer Web • eCommerce • Marketing Tech • Retail • Software • Analytics • Generative AI
Power smarter digital relationships.
The Role
As a Technical Product Marketing Lead at Klaviyo, you will craft positioning and messaging for data and platform infrastructure, partner with Product teams to shape product roadmaps, launch innovative features, and create marketing assets for technical content. You will also engage with Sales teams for strategic deals, leveraging your technical expertise and experience in B2B SaaS product marketing.
Summary Generated by Built In

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
We're looking for a technology-loving Product Marketing Lead to join our Platform PMM team. You'll be our technical guru who understands data and platform infrastructure technology inside-out, and most importantly how that delivers on the pains and needs of technical buyers and stakeholders.
Klaviyo's primary buyer today is Marketing teams, and as we continue to deliver value for our customers and work with larger and larger enterprise customers, how we position and message our data and platform infrastructure becomes crucial.
If you thrive in a fast-paced, dynamic environment, love bridging deep technology to customer needs, and want to not only do the best work of your career, but also inspire others to do the best work of their careers, this place is for you!
How You'll Make a Difference

  • Crafting differentiated positioning and messaging for our core data and platform infrastructure
  • Partnering with the Product team as the voice of our customers, GTM teams, and the market to help shape product roadmaps
  • Launching new, innovative features into market that cut through the noisy landscape
  • Understanding the market landscape of the customer data infrastructure and platform space - including TAM/SAM, competitors, packaging & pricing, and much more
  • Building core sales and marketing assets such as pitch decks, enablement trainings, and core messaging for technical content
  • Being an SME for our Sales teams in strategic deals that require deep technical information and engagement w/ technical stakeholders


Who You Are

  • 6+ years of experience in B2B SaaS product marketing for a highly technical product or time spent as a sales or solutions engineer
  • Deep understanding of data and platform infrastructure technologies and the landscape of vendors in the space
  • Can hold your own in conversations with our Product team as well as technical buyers
  • Have examples of how you positioned / messaged to prospective customers to cut through the noise and differentiated your product or service
  • Love and thrive in a fast-paced, dynamic environment
  • Experience in e-commerce and retail industries a big plus


The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.
Base Pay Range For US Locations:
$148,000 - $222,000 USD
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

What the Team is Saying

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The Company
Boston, MA
2,000 Employees
Hybrid Workplace
Year Founded: 2012

What We Do

Klaviyo (CLAY-vee-oh) powers smarter digital relationships, making it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes. Klaviyo’s modern and intuitive SaaS platform enables business users of any skill level to harness their first-party data from more than 300 integrations to send the right message at the right time across email, SMS, and push notifications. Innovative businesses like Good American, TaylorMade, Skims, Stanley 1913, and more than 151,000+ other paying users leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms.

Why Work With Us

We refer to our employees as ‘Klaviyos’, and we make up a diverse community united around shared values: We’re curious, collaborative, driven, innovative, fun, and fully ourselves at work. No matter which team you join, your work won’t just impact Klaviyo. It’ll help empower our customers and enable creators across the globe to own their destinies.

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