Technical Marketing Manager

Job Summary:

The role of a Technical Marketing Manager is to lead marketing execution, strengthen technical product messaging, and improve consistency across creative and brand outputs.

This role will serve as a key bridge between engineering, marketing, and design, ensuring that product messaging is technically accurate, visually consistent, and effectively executed across channels. Success in this role will support revenue growth.

The Technical Marketing Manager will have decision-making authority over marketing assets, campaign priorities, timelines, and vendor management.

Essential Job Functions:

• Own day-to-day marketing execution across campaigns, content, and creative deliverables
• Review and approve marketing and design assets to ensure brand consistency and technical accuracy
• Translate engineering concepts, product information, and technical documentation into clear marketing messaging
• Plan and manage marketing campaigns from concept through execution
• Contribute to marketing strategy by identifying opportunities to improve product positioning, messaging, campaign direction, and go-to-market execution
• Partner with Sales and Engineering stakeholders to support product releases, ensuring technical accuracy, clear market-facing messaging, and timely execution of related marketing deliverables
• Create and manage creative briefs for designers
• Coordinate internal and external design resources and track deadlines
• Manage and prioritize the work of the Marketing Associate, Technical Copywriter, and Designers
• Maintain and update website content for accuracy, clarity, and consistency
• Refine, uphold, and enforce brand guidelines across channels
• Identify gaps in messaging, content, and execution, and drive improvements
• Strengthen cross-functional coordination between engineering, marketing, and creative stakeholders
• Create and manage campaigns in Pardot, including integration with Salesforce
• Manage campaign priorities, timelines, marketing asset approvals, and vendor-related decisions

Qualifications:

• 5–8 years of experience in technical marketing, product marketing, or a closely related marketing role in a technical environment
• Ability to translate technical product information into clear, accurate, market-facing messaging
• Experience reviewing and extracting insights from datasheets, drawings, and technical documentation
• Understanding of product applications and system integrations
• Experience planning and managing marketing campaigns end-to-end
• Experience creating and managing creative briefs and coordinating design workflows
• Strong project management skills across cross-functional teams
• Experience maintaining website content and managing digital assets for web use
• Experience with Pardot, including creating and managing campaigns
• Experience with Salesforce integration to support campaign execution and lead management
• Working knowledge of Figma or Adobe Creative Suite for review and feedback purposes

Education:

• Bachelor’s degree in Engineering, Marketing, or a related technical field (Engineering degree strongly preferred)

Competencies:

• Strong communication across engineering, marketing, and design teams
• High attention to detail and accuracy in technical messaging
• Ability to enforce consistency across brand outputs
• Ability to balance technical accuracy with clarity and visual consistency
• Strong organizational and execution discipline
• Sound judgment in reviewing creative and marketing content
• Manage, guide, and prioritize the marketing team’s work to achieve department goals and ensure timely execution of marketing deliverables.

Preferred Qualifications:

The strongest candidates will bring a combination of technical fluency and strong marketing execution capability. This role is best suited for someone who can understand engineering-driven products, translate them into effective messaging, and maintain high standards for quality, consistency, and delivery.

Candidates will stand out if they demonstrate:

• Strong grasp of engineering concepts paired with strong brand judgment
• Ability to balance technical accuracy with clarity, usability, and visual consistency
• Hands-on ownership of campaign execution and deliverables
• Ability to bring structure and accountability to creative workflows

Supervisory Responsibility:

• This position will have direct reports including Marketing Associate, Technical Copywriter and Designers.

Work Environment:

Much of this job is conducted in an office setting while utilizing standard office machinery. However, job may require visits to the Production area where the employee may be exposed to airborne particles, mild fumes and moving mechanical parts and vibration. The noise level in the office setting is considered low. The noise level in the Production area is considered moderate.

Physical Demands:

Requires regular, predictable, attendance and punctuality. Requires prolonged periods or sitting, occasional standing, stooping, bending and reaching and repetitive hand movements.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job.  Duties, responsibilities and activities may change at any time with or without notice.