Senior Technical Project Manager and Product Owner - Marketing

Posted Yesterday
Be an Early Applicant
Irvine, CA, USA
In-Office
140K-160K Annually
Senior level
Big Data • Machine Learning • Software • Analytics
We are a leader in Analytic Process Automation.
The Role
Own the marketing technology product roadmap and systems backlog while managing end-to-end delivery of Salesforce and marketing SaaS initiatives. Translate marketing goals into requirements, user stories, and technical priorities; coordinate developers, architects, BSAs, and stakeholders; facilitate Agile ceremonies and UAT; manage dependencies, risks, integrations, data flows, and deployment readiness; and communicate roadmap progress and technical tradeoffs to leadership.
Summary Generated by Built In

Meet the Moment with Alteryx


We're living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision - and Alteryx is leading the transformation.


You'll be working on the challenges that sit at the heart of modern business. No matter your role, the work you do will help organizations move faster, see more clearly, and tackle questions that used to feel impossible.


If you're ready to meet the moment with innovation, curiosity, and excellence, there's a place for you here.

Role Overview

Alteryx is seeking a versatile Senior Technical Project Manager & Product Owner to bridge the gap between marketing strategy and technical execution. In this hybrid role, you will partner directly with Marketing and Marketing Operations leaders to prioritize initiatives across our Marketing SaaS ecosystem and Salesforce (SFDC) customizations.


You will help translate marketing goals into a prioritized SaaS product roadmap and partner with the delivery team – including developers, technical leads, solutions architects, and business systems analysts – to deliver scalable, high-impact marketing tech solutions on time.


Key Responsibilities


Product Ownership & Roadmap


Collaborate with Marketing Operations and leadership to translate marketing strategies into a prioritized product roadmap, balancing business requirements, technical debt, and system stability.


Own refinement and sequencing of the systems backlog within priorities, funding, and outcomes agreed by Marketing and IT stakeholders, balancing technical debt, and system stability.


Partner with Marketing stakeholders and BSAs to document business requirements, user stories, and acceptance criteria; coordinate with architects and developers on technical specifications.


Project Management & Delivery


Develop delivery plans and coordinate resource needs and capacity commitments with functional managers to drive end-to-end delivery of marketing technology projects.


Facilitate project meetings, sprint planning, demos, and support BSAs and business users in testing and coordinate UAT/deployment-readiness reviews.


Identify cross-system dependencies, mitigate technical risks, and resolve delivery bottlenecks across teams.


Provide clear, tailored status updates on projects, roadmap progress, and technical tradeoffs to non-technical stakeholders and leadership.


Technical Strategy & Collaboration


Work alongside system architects and developers to ensure platform feasibility, third-party SaaS integration functionality, new system proof-of concept initiatives, and architectural decisions.


Work with subject matter experts to ensure data hygiene, security compliance, and seamless end-to-end data flows between top-of-funnel marketing tools, lead routing systems, and Salesforce.


Required Qualifications

Experience: 5+ years in a PM or hybrid Technical PM/PO role managing software or business systems projects in an Agile environment.


Domain Knowledge: Strong understanding of core marketing processes, campaign operations, lead management, and top-of-funnel sales dynamics.


System Expertise: Proven experience with Salesforce (SFDC) customizations and integrations within a modern Marketing Tech stack (e.g., Marketo, HubSpot, Pardot, or similar SaaS tools).


Technical Acumen: Ability to discuss API capabilities, interpret system architecture diagrams, and navigate database structures.


Tooling & Process: Hands-on expertise running Scrum or Kanban frameworks utilizing Jira and Confluence.


Communication: Exceptional ability to bridge technical and business domains, translating complex architecture into business outcomes and vice versa.


Preferred Qualifications

Certifications: Certified Scrum Product Owner (CSPO) or PMP.


Familiarity with Salesforce and the end-to-end lead-to-opportunity process.


Technical Background: Prior experience as a SaaS developer, technical analyst, or systems administrator, prior to transitioning into product or project management.

Alteryx is committed to fair, equitable, and transparent compensation. Final compensation is determined by several factors, including but not limited to relevant work experience, education, certifications, skills, and geographic location. 


The base salary range for this role in the United States is $140,000 to $160,000.   

This role is also eligible for a target annual bonus of 15% of base salary, based on individual and company performance.


In addition to base pay and bonus eligibility, this role includes clear forms of additional compensation, such as: 

  • A monthly Connectivity Plus stipend of $150 to support remote work-related expenses
  • An annual $200 home office reimbursement

Alteryx offers a comprehensive benefits package designed to support your health, financial security, and overall well-being, including:

  • Medical, dental, and vision coverage
  • 401(k) with company match
  • Paid parental leave, caregiver leave, and flexible time off
  • Mental health support and wellness reimbursement
  • Career development and education assistance

Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.

Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.

Benefits & Perks:

Alteryx has amazing benefits for all Associates which can be viewed here.

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Alteryx will consider for employment qualified applicants with arrest and conviction records.

This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.

Skills Required

  • 5+ years of experience in project management or a hybrid technical project management/product ownership role
  • Experience managing software or business systems projects in an Agile environment
  • Strong understanding of marketing processes, campaign operations, lead management, and top-of-funnel sales dynamics
  • Experience with Salesforce customizations and integrations within a modern marketing technology stack
  • Experience with marketing SaaS tools such as Marketo, HubSpot, Pardot, or similar
  • Ability to discuss API capabilities, interpret system architecture diagrams, and navigate database structures
  • Hands-on experience running Scrum or Kanban frameworks using Jira and Confluence
  • Exceptional ability to translate between technical and business domains
  • Certified Scrum Product Owner or PMP certification
  • Familiarity with Salesforce and the end-to-end lead-to-opportunity process
  • Prior experience as a SaaS developer, technical analyst, or systems administrator

Alteryx Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Alteryx and has not been reviewed or approved by Alteryx.

  • Fair & Transparent Compensation — Pay is frequently characterized as fair and competitive for the role, with total compensation (including stock/equity and benefits) described as a point of strong satisfaction. Competitive salaries and commissions are positioned as a tool to attract and retain talent.
  • Healthcare Strength — Medical, dental, and vision coverage is described as comprehensive, including employer-paid coverage for employees alongside life and disability insurance, FSAs, and mental health support. Wellness programming and related supports (such as fitness reimbursements and organized workouts) reinforce the perceived strength of health-related offerings.
  • Wellbeing & Lifestyle Benefits — Perks and lifestyle supports are described as broad, spanning items like health club reimbursement, home-office stipends for remote work, commuter support, and office amenities such as meals and snacks. Flexibility-oriented benefits are also present through hybrid/virtual eligibility and volunteer time.

Alteryx Insights

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The Company
HQ: Irvine, CA
1,786 Employees
Year Founded: 1997

What We Do

Alteryx is a leader in Analytic Process Automation (APA). The Alteryx APA platform unifies analytics, data science and business process automation in one easy-to-use platform to accelerate digital transformation. Every data worker, regardless of technical acumen, is empowered to be curious and solve problems.

Why Work With Us

Alteryx’s mission is to deliver breakthroughs. We promise customers our technology will help them deliver breakthrough outcomes. We make a similar commitment to employees: Working at Alteryx will be your breakthrough. Whether you are looking to make a change in your career or your life, Alteryx is a place where you will make it happen.

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