Technical Marketing Manager / Product Manager

Posted Yesterday
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Milpitas, CA, USA
In-Office
Entry level
Other
The Role
Manage the full lifecycle of hardware and software products, from customer research and requirements definition through launches and ongoing support. Develop product messaging, competitive comparisons, pricing, training and sales materials, and track performance metrics. Collaborate with product development and internal teams, support worldwide sales, and travel approximately 20% for customer opportunities, trade shows, conferences, and technical events.
Summary Generated by Built In

Excellent company, great people and products and good work/life balance!!


Our client is a leader in the test and measurement industry and has a long history of innovation and technology leadership. They offer a stimulating fast-paced environment where everyone is a contributor. We are seeking aTechnical Marketing Manager / Product Manager to join the team. Qualified candidates will have a strong technical background in electronics, be able to understand complex products and have a track record in the marketing side of product management.

 

Position Summary and Responsibilities:

Play a key role in understanding customers’ technical requirements, communicating them to the development team, and then bringing innovative products to the marketplace. This is largely a technical function that requires a unique combination of technical, business, and verbal/written communication skills.

  • End-to-end product life cycle management- defining, launching, and supporting hardware and software products that meet customer’s evolving needs
    • Understand product uses, customer needs, and competition
    • Define product requirements with the Product Development team
    • Create core messages that appeal to customers and the sales channel
    • Evaluate competitive products and create/maintain detailed competitive comparisons
    • Plan and execute product launches including creating pricing, training and demo materials, competitive selling documents, press events, videos, etc.
  • Work collaboratively with other internal teams to successfully launch new products
  • Track product performance and key sales metrics
  • Provide high-level tactical sales direction and support to the worldwide sales team in defined circumstances
  • Periodic travel in the field in support of key business opportunities, promotion opportunities, trade shows and conferences, technical committee meetings or test events (~20%)

Qualifications

  • BS in an engineering field (preferably Electrical Engineering)
  • Strong technical knowledge along with an engaging personality and good communication skills
  • Ability to work in a team environment
  • Working experience with high-speed serial data standards such as USB, PCIe, DDR, HDMI, etc.
  • Knowledge of oscilloscopes and/or test equipment is desired.

 




Skills Required

  • Bachelor's degree in an engineering field
  • Strong technical knowledge and engaging communication skills
  • Ability to work effectively in a team environment
  • Working experience with high-speed serial data standards such as USB, PCIe, DDR, and HDMI
  • Knowledge of oscilloscopes and test equipment
  • Electrical engineering background
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The Company
HQ: San Mateo, CA
12 Employees
Year Founded: 2013

What We Do

Helping your business reach your hiring goals The business world changes constantly. For companies to remain competitive, they need to be more nimble than ever. But identifying and hiring talent is rarely easy. That's where our team of experts come in. Our philosophy Each situation (and company) is unique. One-size-fits-all approaches will never help your business reach its full potential. Custom solutions take advantage of opportunities that your competitors can't. That's what we deliver to you. Our commitment to results When we work with you, we roll up our sleeves and become your business partner. Our success is measured by the success of your company. That's why we invest whatever resources are needed to get and keep your business on the right track. Our experience We know the challenges businesses face today. Our recruiters have years of experience in identifying and intriguing talent. Access to specialized recruiters all over the globe LaBine and Associates is a member of NPA Worldwide, 60+ year old global network of highly specialized recruiters, enabling us to partner with experts to fill your roles. NPAworldwide membership is offered on a selective basis to recruitment firms with a proven track record of both experience and success. Trust, reliability, and integrity are hallmarks of our cooperative environment. • Successful placements made in all industries and occupations on a global basis • Access to a private network of recruiter-sourced candidates on a global basis • Whether you have a specialised local role to fill or need to find talent overseas, NPAworldwide members rely on their network connections to deliver results.

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