Product Marketing Manager

Reposted 24 Days Ago
San Francisco, CA, USA
Hybrid
160K-200K Annually
Mid level
Artificial Intelligence • Logistics • Software
The Role
As a Product Marketing Manager, you'll shape product value communication, create marketing assets, develop strategies, and collaborate with teams to drive product adoption.
Summary Generated by Built In

About HappyRobot

HappyRobot is the infrastructure for enterprises to build and orchestrate AI workforces. Our AI workers don't just communicate - they make decisions, take action, and run operations autonomously across voice, email, and enterprise systems. Born in Y Combinator (S23) and backed by a16z and Base10 with over $60M raised, we power critical operations for global enterprises worldwide.

Our platform is battle-tested in the most demanding environments - where AI has real consequences. We started in logistics, built our own voice stack, models, and orchestration layer from the ground up, and are now bringing that infrastructure to every enterprise that runs the real economy. Learn more about our vision in our manifesto.

About the role

This is a product-focused role on the growth team, working directly with the Head of Growth and founders to shape how HappyRobot communicates product value across channels. Product marketing fuels everything from feature adoption and customer education to sales enablement and market positioning. As a result, this role may be responsible for everything from creating assets around product features, managing our newsletter, in-product updates, and website features, to developing sales materials and customer-facing communications for new capabilities.

Responsibilities:

  • Excellent written and verbal communication skills with the ability to translate complex product concepts into clear, compelling value propositions.

  • Develop and execute go-to-market strategies for new products and features

  • Create and maintain core product messaging frameworks, positioning statements, and competitive differentiators.

  • Build assets around product features, including release notes, in-product updates, newsletters, and website content

  • Manage customer references, case studies, and proof-of-value content

  • Develop internal and external enablement materials such as one-pagers, decks, FAQs, and product briefs.

  • Collaborate closely with product, sales, and growth teams to ensure alignment between product development, customer needs, and market messaging.

  • Track feature adoption, customer engagement, and feedback to inform future launches and positioning.

  • Support field and partner teams with content that drives understanding and usage of new capabilities.

  • Ensure product storytelling is consistent across all channels, reflecting HappyRobot’s brand voice and strategic goals.

Must Have

  • Excellent written and verbal communication skills with the ability to simplify technical concepts and craft persuasive messaging.

  • 4+ years of experience in product marketing, in B2B tech, at a startup, or similar roles.

  • Strong understanding of enterprise sales motions and how to position technical products for business audiences.

  • Strong understanding of technical concepts including generative AI and agentic AI.

  • Experience collaborating closely with product, sales, and growth teams to drive alignment and adoption.

  • Extreme ownership and organization, with a proven ability to manage multiple launches and cross-functional priorities.

  • Self-starter who thrives in a fast-paced, highly autonomous environment.

  • Comfort with data and performance tracking to measure adoption, engagement, and campaign impact.

  • Ability to leverage AI tools to accelerate research, messaging, and asset creation.

Nice to Have

  • Basic technical skills.

  • Background in supply chain, logistics, or enterprise software industries.

  • Comfort creating visual assets or collaborating closely with design to elevate product storytelling.

  • Experience with Salesforce.

Why join us?
  • Opportunity to work at a high-growth AI startup, backed by top investors.

  • Rapidly growing and backed by top investors including a16z, Y Combinator, and Base10.

  • Ownership & Autonomy - Take full ownership of projects and ship fast.

  • Top-Tier Compensation - Competitive salary + equity in a high-growth startup.

  • Work With the Best - Join a world-class team of engineers and builders

Skills Required

  • 4+ years of experience in product marketing in B2B tech
  • Strong understanding of enterprise sales motions
  • Experience collaborating with product, sales, and growth teams
  • Excellent written and verbal communication skills
  • Strong understanding of generative AI and agentic AI
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The Company
HQ: San Francisco, California
63 Employees
Year Founded: 2023

What We Do

HappyRobot's AI workers conduct communication-based tasks like emails, messages, or phone calls. Our focus is in logistics and supply chain which means our AI workers are mostly handling the operations of moving freight including sales, track & trace, accounting, and support. These tasks don’t end in a conversation - we’re also extracting valuable data and leveraging that data for things like targeting prospects or understanding pricing and demand in an all-in-one control panel for your business. HappyRobot's platform was built as a developer tool, so although we’re experts in common logistics use cases, any custom workflow can be built. If your team is spending time sending emails or making calls, we can automate that workflow by giving AI access to the right data and good instructions. Backed by a16z and YC, we recently closed our Series A and are scaling rapidly. If you're excited about transforming an industry that represents over 10% of global GDP & impacting the speed & cost of access to goods all over the world, join us!

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