If you're a technical sales professional who's tired of selling commodities and wants to own real deals from start to finish—this is worth reading.
Falcon Electric has been engineering high-reliability UPS and power conversion systems for over 35 years. Our products are built to last 12+ years, private-labeled for some of the world's leading UPS brands, and trusted in military-grade applications. In an industry full of disposable products, we're the alternative.
We're a small, tight-knit team in Baldwin Park where sales works shoulder-to-shoulder with engineering and manufacturing. No hand-offs to a faceless support queue—when a customer has a technical question, you'll be working directly with the engineers who built the product.
The Role
This is a full-cycle inside sales role. You'll manage inbound opportunities and project-based deals from initial inquiry through close—handling quoting, technical coordination, negotiation, and order placement yourself.
A typical week looks like this: responding to inbound inquiries, preparing technically accurate quotes, following up on active project deals (which can run 3–6 months), and working with engineering to confirm feasibility on custom or complex requirements. Short-cycle deals move in 2–3 weeks. You'll manage both simultaneously.
This isn't a lead-gen role. You own the deal.
What You'll Do
Own the Sales Cycle
- Manage inbound inquiries and move them from first contact to closed order
- Handle short-cycle transactional deals and longer project-based opportunities simultaneously
- Conduct discovery conversations to understand customer technical and commercial needs
- Prepare and present quotes and proposals aligned to customer specs
- Negotiate pricing, delivery timelines, and commercial terms within approved guidelines
Work Cross-Functionally
- Translate customer application requirements into the right technical solution
- Partner daily with engineering, manufacturing, and supply chain to confirm feasibility, lead times, and costs
- Support customers with technical clarification throughout the deal—not just at the start
Build Long-Term Relationships
- Follow up consistently and earn repeat business through reliability and expertise
- Identify upsell and cross-sell opportunities within existing accounts
- Maintain accurate CRM records and contribute to pipeline forecasting
What You Bring
Experience
- 3–5 years of B2B sales in a technical or industrial environment
- Background in one or more of: UPS systems, power electronics, AC/DC or DC/DC power supplies, frequency converters / VFDs, electrical distribution or switchgear, network/IT infrastructure, or renewable energy systems
- Proven ability to manage both short transactional cycles and multi-month project deals
Education
- Diploma or degree in Electrical Engineering Technology, Electronics, Power Engineering, or a related field is an asset
- Equivalent combination of education and hands-on industry experience is welcome
Skills
- Strong technical aptitude—you learn products quickly and can speak to engineers confidently
- Commercially sharp: you understand margins, pricing accuracy, and what makes a deal make sense
- Highly organized with strong follow-up—deals don't fall through the cracks on your watch
- Clear communicator, written and verbal, with customers and internal teams alike
- Resilient and self-directed in a fast-moving, small-team environment
Why Falcon
- Own real deals end-to-end—not just prospecting or lead qualification
- Sell engineered, high-quality products that customers come back for—strong repeat business
- Work directly alongside engineers and operations, not through intermediaries
- Make a visible impact on revenue and customer outcomes in a company small enough to notice
- Join a team with 35+ years of deep industry expertise and genuine technical pride in what they build
Falcon Electric is proud to be an equal-opportunity employer committed to a diverse and inclusive workplace. You will receive consideration regardless of race, religion, gender, gender identity or expression, sexual orientation, ethnicity, creed, disability, or age.
Skills Required
- 3-5 years of B2B sales experience in a technical or industrial environment
- Diploma or degree in Electrical Engineering Technology, Electronics, Industrial Technology, Power Engineering, or a related field
- Experience selling UPS systems, renewable energy systems, power supplies, or electrical distribution equipment
What We Do
Avnan is an electronics design, manufacturing and supply chain solutions provider that partners with OEMs to fulfill their design, validation, mass production and logistics requirements through their entire product life cycle. Flexible enough to support both established brands and startups, our diverse team of engineering, manufacturing, quality and supply chain professionals are committed to providing best-in-class solutions that exceed Customer expectations. With a communicative, open and honest approach to our Customers and a well established process, we strive to simplify and make consistent the total experience while providing a cost effective, high quality solution that mitigates risks in the overall supply chain. Founded in 1995, Avnan’s head office is located in Mississauga, Ontario, Canada and has professional personnel and offices in China, Hong Kong and India.
