Alberta Blue Cross® is an Alberta based organization dedicated to delivering exceptional customer experience and community leadership. We’re committed to providing the best health coverage to over 1.8 million members and take an active role in promoting wellness. We believe in what we do—and place trust in our employees to deliver our vision.
Working at Alberta Blue Cross® means having a career where you’ll be recognized for your contributions. We value diversity, encourage our team members to maintain a healthy work-life balance and provide opportunities for career growth.
OVERVIEW:
The Team Manager, Lead Generation is responsible for planning, executing, and optimizing lead generation strategies to build a high-quality pipeline for the sales team. This role manages the lead generation specialists, drives outbound and inbound prospecting efforts, and ensures alignment between marketing and sales to achieve our divisional targets.
WHAT YOU WILL DO:
Lead Generation Strategy
Develop and implement multi-channel lead generation strategies (phone, email, social media, digital campaigns).
Create and maintain prospecting workflows, scripts, and cadences.
Work with marketing to define and refine ideal customer profiles and target lists.
Team Management & Leadership
Recruit, coach, develop and motivate Lead Generation Specialists.
Set KPIs and performance metrics for lead generation activities.
Conduct regular pipeline reviews, one on ones and team meetings.
Sales Pipeline Development
Monitor and manage the flow of leads to sales.
Ensure timely follow-up on inbound leads and proactive outbound prospecting.
Qualify leads against established criteria before passing to sales.
Collaboration & Reporting
Partner with Group Sales and Marketing teams on campaigns, events, and content for lead generation.
Track, analyze, and report on lead conversion rates.
Provide feedback to Market Intelligence, Marketing and sales leadership on lead quality and campaign performance.
Key Metrics / KPIs
Volume of qualified leads generated.
Lead-to-opportunity conversion rate.
Pipeline contribution to revenue.
Team productivity metrics (call volume/emails per rep, total talk time).
WHAT YOU WILL HAVE:
Bachelor’s degree in business, marketing, or a related field would be an asset.
5+ years in inside sales, sales development, or lead generation roles; at least 2 years in a leadership capacity.
Proven track record of building and leading high-performing inside sales or SDR teams.
Experience with CRM and marketing automation tools (Microsoft Dynamics 365, Salesforce, HubSpot, etc.).
Strong understanding of outbound and inbound lead generation strategies.
Excellent communication, coaching, and data analysis skills.
Ability to work cross-functionally and influence at multiple levels.
This position will remain open until a suitable candidate is selected.
Alberta Blue Cross® is an inclusive employer committed to a workplace that reflects the diversity of the communities we serve. We empower and are advocates for our team members by welcoming, respecting and valuing their unique perspectives, backgrounds, and experiences.
We offer the opportunity to work in an innovative, high-energy team-focused environment. If you have the qualifications we are looking for, apply online at careers.ab.bluecross.ca
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What We Do
We believe that people, workplaces and communities deserve to be and live well—and we can help. As a benefits provider and wellness leader, we have the opportunity to play an important role in fostering the health and well-being of our customers across their lifetimes. We provide benefits to more than 1.8 million Albertans through group, government and individual plans. Alberta-based, not-for-profit, wellness-driven, customer committed. Living our values Our values represent who we are, what we stand for and the culture that guides us. In all we do, we keep our values at the forefront. Integrity and trust We are respectful, ethical, honest and inclusive in all that we do. Wellness and flexibility We promote and inspire a healthy culture of support, adaptability and compassion across our workplace and our communities. Customer committed We are accountable and committed to our customers and passionate in the delivery of an exceptional customer experience. Empowering potential We support learning and growth while fostering a diverse environment that cultivates collaboration and innovation.
