Team Lead, Mechanical Business Consultant

The Automotive Training Institute (ATI), the largest coaching and training company for Owners of Independent Repair Shops in the US and Canada. With over 1700 shops actively engaged in our program, we provide coaching, training and the largest buying program in the automotive aftermarket for Independent Shop Owners.  Our members have cumulatively increased their Gross Profits by almost $3.0 Billion dollars through the ATI program.

JOB DESCRIPTION:

At ATI (Automotive Training Institute), we don’t just train shop owners—we transform them. With a proven track record of helping over 15,000 auto repair and collision shops across the U.S., Canada, and beyond, ATI is the premier coaching and consulting partner for those who are serious about building a better business and a better life.

Collectively, ATI members have gained more than $3.9 billion in gross profit dollars, but our impact goes far beyond the bottom line. We help shop owners evolve into CEOs and strategic leaders, providing the tools, training, and mindset shift necessary to lead with clarity instead of constantly putting out fires. Our framework empowers them to reclaim their time, scale profitably, and build a business that works for them—not the other way around.

If you're passionate about making a real difference and want to be part of a mission-driven team that uplifts an entire industry, there’s no better place than ATI. We're not just changing businesses—we're changing lives.  We're looking for a dynamic Team Leader to guide, support, and develop a high-performing team of professional coaches who serve our network of independent automotive shop owners and industry.

As the Team Leader, you’ll oversee approximately 12 coaches, ensuring exceptional service delivery, professional growth, and alignment with our company’s strategic goals. You’ll also play a key role in performance management, peer group facilitation, and internal operations. If you're a strong communicator, strategic thinker, and passionate about empowering others—this role is for you.

• Conduct weekly 1:1s with your team of 12 coaches using a structured cadence.

• Deliver real-time coaching, mentorship, and performance feedback.

• Co-lead two weekly training sessions focused on business acumen and member impact.

• Guide coach onboarding, training, and skill development plans.

• Review and align documentation like member dashboards and success plans.

• Approve PTO, manage expense reports, and participate in coach hiring.

• Monitor 3–5 weekly KPIs through Salesforce/Overdrive dashboards.

• Review coach performance related to member engagement and service delivery.

• Track call quality, CSI results, and onboarding touchpoints (e.g., welcome, 30-day, 90-day).

• Facilitate structured daily huddles (3x/week).

• Maintain documentation such as 1:1 notes, scorecards, and escalations.

• Share operational updates and "hot topics" with clarity and consistency.

• Actively participate in leadership meetings and coaching alignment calls.

• Act as a second line of support for member issues.

• Support peer group facilitation and special member initiatives.

• Oversee member outreach including CSI callbacks and onboarding touchpoints.

• Collaborate with the COO to launch new initiatives and optimize department performance.

• Identify improvements based on feedback and operational data.

• 5+ years of leadership experience in coaching, training, or development (automotive or small business sectors preferred).

• Proven track record of managing high-performing teams.

• Excellent facilitation and virtual team leadership skills.

• Proficient in Salesforce (or similar CRM), dashboards, and Microsoft Office.

• Outstanding communication, time management, and problem-solving abilities.

• Able to travel for HQ visits, industry events, and annual conferences.

• Experience in the automotive repair/service industry.

• Certified Executive Coach or similar credentials.

• Familiarity with CSI metrics and 20 Group/peer group facilitation.

• Zoom meeting and event/conference coordination experience.

• Leadership & Emotional Intelligence

• Coaching & Mentorship

• Strategic Thinking

• KPI & Performance Management

• Member-Centric Focus

• Communication & Facilitation

• Adaptability & Decision-Making

• Salesforce

• Microsoft Office

• Zoom

• DocuSign

• Conga

• Docebo Learning Platform

• Workday

• 1:1 completion rate

• Member onboarding touchpoints

• CSI callback outcomes

• Team training engagement

• Internal satisfaction scores

• Retention & performance metrics

🎯 Why Join Us?

You’ll be joining a forward-thinking, mission-driven team that empowers shop owners to build stronger, more sustainable businesses. You’ll have autonomy, opportunity for growth, and the chance to shape the future of our coaching program.

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Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com