Talent Brand and Marketing Specialist

Company Summary
This role is a driving force behind how we attract, engage, and inspire top talent. You'll collaborate to define our content strategy across channels (written, images, & video) and bring the employer brand and EVP to life, ensuring every piece of content authentically reflects our culture, opportunities, and impact. You are an architect and storyteller who inspires top talent.

• Define and Own the Content Strategy
• EVP Activation
• Editorial Calendar Management
• High-Impact Content Creation
• Internal Journalism
• Storytelling: Author Team Stories
• Video & Imagery Leadership
• Strategic Partnerships

Department Summary
The Talent Brand and Marketing team creates programs to attract and nurture the very best talent. We are highly strategic, extremely motivated, and exceptionally creative. We live and breathe our brand. We believe in the power of storytelling and data-driven insights to shape our marketing.
The brands of DISH have recently joined forces with EchoStar, giving us the rare opportunity to build a brand from the ground up. We'd love to talk to you about how you can help write this new chapter.
Job Duties and Responsibilities

• Content Strategy & Planning
• Define and Own the Strategy: Lead the development, execution, and continuous improvement of a multi-channel content strategy (social media, career site, email, video, events, job descriptions) to effectively tell the EchoStar employer brand story and drive recruitment goals
• EVP Activation: Serve as a steward of the EVP, ensuring all content embodies our core promises to team members and resonates with target candidate personas across business units (Frontline agents and technicians, professionals, technologists, and executives)
• Editorial Calendar Management: Develop and manage a comprehensive global editorial calendar, overseeing content production and delivery
• Content Creation & Production (Storytelling)
• High-Impact Content Creation: Directly create, edit, and oversee the production of high-quality, engaging content, including long-form articles, career site copy, social media campaigns, video scripts, and executive thought leadership pieces related to talent attraction
• Video & Imagery Leadership: Drive the creative vision for all employer brand video and photographic assets, managing resources to ensure brand alignment and the proper fidelity
• Internal Journalism: Identify and interview internal subject matter experts, team members, and leaders to capture authentic stories that highlight career growth, innovative projects, and our culture; write engaging stories about these subjects to inspire job seekers
• Collaboration & Performance
• Strategic Partnerships: Collaborate closely with Recruiters to understand their talent needs and target candidate profiles, with our Creative Studio team for brand alignment, and with Business Leaders to capture authentic perspectives on our work
• Performance Measurement: Establish key content performance metrics (engagement rates, application flow, and source-of-hire) and use data and analytics to inform and adjust content strategy
• Regular Reporting: Prepare and present quarterly reports on content and brand performance, key metrics, opportunities, and roadblocks

This role reports to the Talent Brand and Marketing Manager.
Skills, Experience and Requirements
Education and Experience:

• 4+ years of experience in content marketing or brand journalism on a marketing, brand, talent acquisition, employee experience, or communications team. Direct employer brand experience is a plus
• Experience developing and executing successful, integrated content strategies across multiple channels (social media, blogs, video, email, paid media)

Skills and Qualifications:

• Strong writing & editing skills, with a focus on tone, voice, and narrative structure
• Understanding of marketing principles and tools. Prefer experience building marketing campaigns, from tactics to execution to reporting results
• Proven ability to manage projects end-to-end, with cross-functional stakeholders and external partners
• Experience with marketing analytics
• Comfortable pulling metrics, interpreting content performance, using that information to inform future content, and presenting insights to leadership

We collaborate together in our global headquarters in south Denver, Colorado.
Visa sponsorship is not available for this role.
Salary Ranges
Compensation: $63,150.00/Year - $90,000.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) plan with company match, ESPP, career opportunities, and a flexible time away plan. All benefits can be viewed here: EchoStar Benefits
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.
EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact [email protected] if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Click the links to access the following statements: EEO Policy Statement , Pay Transparency , EEOC Know Your Rights ( English / Spanish )