DATAMARK, Inc. is seeking a talented and innovative Social Media Marketing Lead to take charge of our social media strategies and elevate our online presence. In this role, you will be responsible for developing, implementing, and managing our social media marketing strategy to enhance brand awareness and drive engagement with our target audience in the BPO sector.
The ideal candidate has a deep understanding of social media trends and best practices, and excels at creating compelling content that resonates with diverse audiences. You will work closely with cross-functional teams to align social media initiatives with overall marketing goals and objectives.
Key Responsibilities- Develop and implement a comprehensive social media strategy that aligns with business objectives and enhances brand reputation for DATAMARK, Inc.
- Manage, grow, and engage our social media presence across platforms such as LinkedIn, Facebook, Twitter, and Instagram.
- Create and curate high-quality, engaging content—including graphics, videos, and posts—that reflects the company’s voice and values.
- Utilize analytics tools to track and report on social media performance, providing insights to optimize strategies and improve engagement.
- Monitor industry trends and competitor activities to stay ahead of social media developments and incorporate relevant trends into our strategy.
- Collaborate with the marketing team to support campaign initiatives and ensure strategic alignment.
- Engage with followers and respond to comments and messages to foster community and enhance brand loyalty.
- Support recruitment marketing efforts by showcasing our company culture and employee experiences through social media.
- Conduct social media audits and experiments to test and adapt strategies that drive engagement and brand awareness.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3-5 years of experience in social media marketing, content creation, or digital marketing.
- Proficient in social media platforms and analytics tools (e.g., Hootsuite, Google Analytics).
- Strong writing and editing skills, with an eye for visuals.
- Experience in creating social media campaigns and evaluating their effectiveness.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively in a fast-paced environment and meet tight deadlines.
- Knowledge of SEO and SEM best practices a plus.
Top Skills
What We Do
DATAMARK Inc., a provider of omni-channel contact centers and business process outsourcing (BPO) services since 1989, employs more than 3,119 at our facilities in the United States, Mexico and India.
Our Fortune 500 and enterprise clients trust us to be an extension of their brand. DATAMARK contact center agents are proud to represent many of the most well-known companies and brands across the globe. We deliver unparalleled customer service in our omnichannel contact centers, ranging from SMS text to video chat and everything in between that your customers expect the world’s leading brands to have equipped. Our long-term client partnerships include customer care for leading international companies across a wide array of industries, including BFSI, interpretation & translation services, transportation, healthcare, and consumer electronics.
Learn how DATAMARK combines outstanding omnichannel customer care, brand promotion, and continuous process improvement to deliver an unparalleled customer experience. Visit us at www.DATAMARK.net.
