Talent Acquisition Data and Insights Manager
Because we strive to put people first. Culture, our way.
What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.
Job DescriptionWhat You’ll Get
The work you do shapes the impact we have. We’re focused on providing you with the culture to reach your potential. Your wellbeing is our top priority.
Lifestyle at Primark: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
QualificationsWhat You’ll Do as a Talent Acquisition Data and Insights Manager
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:
- Act as the subject matter expert for recruitment systems (e.g. SmartRecruiters), partnering with technology and process teams to optimise workflows, enhance usability, and support automation and AI capabilities.
- Establish and maintain robust data structures within ATS and related tools, ensuring consistency, quality, and effective use of recruitment data for reporting and analytics.
- Develop and manage scalable dashboards and reporting with data and product teams, providing visibility into key recruitment metrics and measuring the impact of AI and automation on hiring outcomes.
- Analyse external talent market data and collaborate with Employer Brand and other teams to deliver insights on talent availability, competitor activity, and geographic opportunities.
- Assess recruiter workload, requisition distribution, and hiring output to evaluate capacity and productivity, and build forecasting models to support hiring demand.
- Monitor sourcing channels and careers site performance (e.g. LinkedIn, Indeed), analysing usage, candidate behaviour, and conversion rates to optimise channel effectiveness and improve the candidate experience.
What You’ll Bring
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
- 5+ years’ experience in talent acquisition or recruitment operations, with a strong understanding of end-to-end processes in high-volume or multi-role environments.
- Hands-on experience with recruitment systems and tools (e.g. ATS, sourcing platforms), with the ability to understand how systems, processes, and data interact across the recruitment lifecycle.
- Proven experience developing and maintaining recruitment reporting, dashboards, and operational insights to support decision-making and continuous improvement.
- Strong analytical and problem-solving skills, with the ability to interpret data, identify trends and inefficiencies, and translate findings into actionable recommendations.
- Ability to own recruitment systems and data workstreams while collaborating with technical and cross-functional teams (e.g. Technology, HR, Employer Branding) in a matrixed environment.
- Strong project management, stakeholder management, and communication skills, with experience working across multiple data sources and supporting the implementation of automation and AI-enabled recruitment tools.
Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of innovative and experienced people where you’ll truly belong, collaborating on projects that will shape the future of our industry. Apply to be part of our future and we’ll support you in developing yours.
About Primark
At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business a over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.
If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.
All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.
#LI-Hybrid
Skills Required
- 5+ years' experience in talent acquisition or recruitment operations
- Hands-on experience with recruitment systems and tools (e.g. ATS, sourcing platforms)
- Experience with SmartRecruiters or similar ATS
- Proven experience developing and maintaining recruitment reporting, dashboards, and operational insights
- Strong analytical and problem-solving skills to interpret data and recommend improvements
- Ability to establish and maintain robust data structures and ensure data quality across recruitment tools
- Experience building forecasting models to support hiring demand and evaluating recruiter capacity/productivity
- Experience analysing sourcing channels and careers site performance (e.g., LinkedIn, Indeed)
- Ability to own recruitment systems and data workstreams while collaborating with technical and cross-functional teams
- Strong project management, stakeholder management, and communication skills
- Experience supporting implementation of automation and AI-enabled recruitment tools
Primark Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Primark and has not been reviewed or approved by Primark.
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Fair & Transparent Compensation — Pay is often characterized as fair or good compared to similar retail roles, and overtime availability can improve take-home earnings. Recent UK minimum-rate increases and the removal of age-related pay tiers reinforce a sense of improving pay fairness.
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Leave & Time Off Breadth — Paid time off stands out as comparatively strong for retail, with full-time roles described as having notably generous PTO alongside sick time and paid holidays. This breadth can increase the overall value of the compensation package beyond hourly wages.
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Parental & Family Support — Enhanced maternity, paternity, adoption, and surrogacy payments are positioned as meaningful additions to the rewards package. Ongoing colleague discounts and family-oriented support contribute to a more rounded benefits offering.
Primark Insights
What We Do
Primark is an international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kids, as well as beauty, homeware and accessories. With a focus on creating great retail experiences, Primark has over 440 stores globally and continues to expand with the aim of reaching 530 stores by the end of 2026. Primark is working to make more sustainable fashion affordable for everyone through its Primark Cares strategy, a multi-year programme that focuses on giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes. As part of this, Primark unveiled nine commitments it is working to achieve by 2030. These commitments include making all of its clothes from recycled or more sustainably sourced materials by 2030, halving carbon emissions across its value chain and pursuing a living wage for workers in its supply chain.
