About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.
The Creator Manager will lead the development and execution of creator-led content strategies across various campaigns and brand initiatives. This role involves designing content frameworks, managing and engaging creators, optimizing partnerships, and ensuring seamless execution of creator-driven campaigns. The ideal candidate has experience in influencer marketing, content strategy, and creator partnerships, with strong communication, analytical, and project management skills.
What You’ll DoI. CREATOR CONTENT STRATEGY & CAMPAIGN EXECUTION
1. Developing Creator-Led Content Strategies
- Develop and execute creator-driven content strategies for brand campaigns, ensuring alignment with client objectives.
- Provide creative direction and suggest content ideas tailored to different brand narratives and audience segments.
- Design toolkits, creative frameworks, and content guidelines to support creator-driven campaigns.
- Stay ahead of platform trends, audience behavior, and content innovations to refine strategies.
2. Collaboration with Brand & Product Teams
- Align creator content with overall marketing and product strategies.
- Track and report on creator performance within brand campaigns.
II. CREATOR MANAGEMENT & COMMUNICATION
1. Creator Recruitment & Relationship Management
- Develop and implement a recruitment strategy to onboard and nurture mid-tier, nano, and micro creators.
- Expand and maintain a strong creator network aligned with brand campaign objectives.
- Foster long-term relationships by providing strategic support, engagement opportunities, and personalized guidance.
- Identify and onboard new talent through industry events, social media, and strategic partnerships.
- Evaluate creators’ content style, audience engagement, and performance metrics for brand alignment.
2. Creator Training & Support
- Organize and conduct livestream sessions and workshops for creator onboarding, training, and content development.
- Provide ongoing support, creative direction, and performance optimization tips for creators.
- Act as a key liaison between creators and internal teams to ensure smooth collaboration and execution.
3. Contract & Partnership Management
- Review and finalize contracts, ensuring compliance with company policies and legal standards.
- Negotiate and execute partnership agreements to drive strategic collaborations.
- Manage relationships with influencer agencies and creator platforms.
- Monitor partnership performance and optimize for commercial success.
III. PERFORMANCE MONITORING & PAYMENT MANAGEMENT
Content & Campaign Performance Analysis
- Track and analyze creator content performance, providing reports on engagement, reach, and conversion metrics.
- Compile daily and campaign-level reports on key metrics, including creator engagement and content impact.
- Gather and analyze creator feedback to identify challenges and opportunities for improvement.
- Monitor rankings and detect fraudulent activities using creator software tools.
Content Moderation & Compliance
- Review content to ensure alignment with brand guidelines and quality standards.
- Identify and escalate violations or non-compliant content as needed.
Reward & Payment Management
- Oversee creator reward distribution and detect anomalies.
- Process payments upon final brand approval.
- Manage voucher and redemption logistics, including tracking and fulfillment.
Social & Community Management
- Work with social and data teams to refine social media strategies.
- Oversee day-to-day community engagement and content scheduling.
What You’ll Need
- 5+ years of experience in influencer marketing, creator management, content strategy, or a related field.
- Strong relationship management and communication skills, with experience in creator or talent partnerships.
- Detail-oriented with experience in contract management and logistics coordination.
- Familiarity with creator software tools and content moderation best practices.
- Comfortable leading livestream training and creator engagement sessions.
How We’ll Support You
Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.
Top Skills
What We Do
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. We build on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. We are proud to currently rank as the #1 global agency network for creative excellence and effectiveness by WARC, signifying our ability to deliver creative solutions that drive unreasonable impact for clients and communities.
