Senior Marketing Campaign Specialist (ABM)

Founded in 2016, Katalon is the category leader in AI-augmented software testing, empowering hybrid testers—those blending manual, automation, and AI skills—to deliver exceptional digital experiences. Katalon enables software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently.

Since its first launch, Katalon has experienced tremendous growth, serving more than 30,000 teams across 80+ countries, many of which are in the Fortune Global 500. Katalon has been named a G2 Leader in software testing for 11 consecutive quarters and a Great Place to Work for three consecutive years.

Overview

Katalon is looking for a Senior Demand Generation Campaign Specialist (Account-based Marketing) to spearhead our automation-driven and content-centric demand generation strategies. This role is pivotal in scaling our new business acquisition efforts by optimizing marketing automation, crafting engaging content, and driving enterprise pipeline growth. The ideal candidate will have deep industry expertise within software testing, DevOps, and automation, and will leverage creative strategies to maximize engagement and revenue impact.

Responsibilities

• Marketing Automation & Optimization: Own and optimize marketing automation tools and other marketing & sales platforms to enhance segmentation, targeting and acquiring net new businesses
• Content-Driven Demand Generation: Develop and execute compelling, innovative and multi-format content strategies tailored to industry-specific personas and enterprise accounts.
• Campaign Strategy & Execution: Develop and manage demand generation campaigns that support both Enterprise Sales-led motions and Product/Self-Serve-led growth strategies.
• Email Marketing Performance: Design, execute, and optimize email marketing campaigns to nurture leads, improve engagement, and drive conversions.
• Webinar & Event Marketing: Own the execution of demand-generation webinars, virtual events, and industry conferences to accelerate pipeline growth.
• Multi-Channel Campaign Management: Oversee integrated campaigns that leverage paid media, email marketing, and intent data to drive engagement.
• Performance Analytics & Reporting: Analyze lead performance, email campaign effectiveness, pipeline contribution, and funnel conversion rates to continuously refine strategies.
• Performance Indicators & Success Metrics: Define and track KPIs such as pipeline conversion rate, omni-channel engagement & influence to sales cycle, pipeline influence, campaign ROI, and contribution to revenue.

• 5+ years of experience in B2B SaaS marketing, with a strong focus on automation, content marketing, and demand generation.
• Understanding of DevOps ecosystems, Software testing, and automation tools.
• Expertise in marketing automation systems and any third-party intent tools (e.g., Bombora, 6sense, Demandbase)
• Proven experience in executing enterprise demand-generation campaigns and driving high-value opportunities.
• Proven experience in executing self-serve-led campaigns and driving high-volume annual transactions.
• Strong copywriting and content marketing skills to craft compelling, industry-relevant materials.
• Ability to work cross-functionally and align marketing efforts with sales and customer success teams.
• Data-driven mindset with expertise in campaign analytics and funnel optimization

At Katalon, we bring together self-starting, open-minded, and talented people while actively promoting a transparent and growth-enabling working environment. But don’t just take our word for it. Take a better look below!

• Competitive Pay & Bonuses: We believe in rewarding great work! You'll receive an attractive salary package plus performance bonuses to help you meet your financial goals.
• Your Health & Happiness Matter: Take care of yourself with our comprehensive health coverage, flexible work options, and generous time off. We understand that life happens outside of work too!
• Location-Tailored Benefits: Enjoy a complete benefits package designed specifically for your country, giving you the best coverage where you live.
• Everything You Need to Succeed: Work with top-of-the-line equipment and enjoy modern facilities, plus helpful allowances to support your work setup.
• A Place Where You Belong: Join our worldwide family where we celebrate what makes each of us unique. Here, everyone has a voice and equal opportunities to shine.
• Room to Grow & Thrive: Your success is our success! We foster a trust-based culture where you can develop your skills, take on new challenges, and be recognized for your achievements.

Katalon is proud to be an equal-opportunity employer. We care about our people and celebrate our differences. We want to work with talented, collaborative, and innovative people. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other characteristics protected by law.