SVP Product, Ad Effectiveness

Dynata has an exciting opportunity for an experienced leader to join as the Senior Vice President of Product leading the Ad Effectiveness & Connected Data team. Reporting to the EVP of Product, this position is responsible for driving the product strategy & positioning for the Ad Effectiveness and Connected Data capabilities. The successful candidate will have demonstrated excellence in Product Management and Strategic thinking and must have strong commercial, communication and technical skills in addition to being adept at solution innovation and understanding of our customer base and wider industry.

RESPONSIBILITES

• Own & define the product strategy for the Ad Effectiveness and Connected Data products in terms of ensuring effective positioning of the right capabilities, in the relevant geographies, to specific customer types.
• Build a world class product function for Ad Effectiveness and Connected Data capabilities
• In collaboration with the marketing team own the communication of the product strategy.
• Own the product lifecycle including roadmap for the strategy of the product capabilities to support the overall commercial strategy.
• Drive understanding appropriate levels feasibility requirements for products in partnership with sales.
• Drive consent and PII strategy, in particular for consent outside of the US for legal purposes
• In collaboration with sales leads own business cases, competitive benchmarking, opportunity sizing & user group/advisory board management
• Own pricing & PLI’s for products in collaboration with finance, support product target creation with finance.
• Lead effective glide path strategy for moving key product capabilities into our new platform infrastructure, Own the tech relationship for the business
• Drive product innovation and own how new technical capabilities including AI can be used within products
• Align with marketing on external positioning of the product capabilities, create compelling reasons for why customer should want to use our new capabilities
• With the Design and Customer experience leads harmonize and drive new simplified product onboarding.
• Build strong partnership with sales leaders; consult and support the needs of the sales teams, ensure strong partnership with sales enablement
• Work closely with partner lead on both inbound & outbound opportunities, have M&A pipe
• Support rollout of product telemetry tools to drive greater business insights. Track and measure performance and product ROI.

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SKILLS AND ATTRIBUTES

• Superior strategic thinker with strong commercial acumen
• Strong experience of US market, having spent time working in the region
• Excellent executive presence
• Strong expertise and workflow understanding of the advertising and media industry
• Demonstrated expertise in product management, creating effective customer centric solutions
• Good experience of Data solution capabilities and technology
• Understanding of relevant legal regulations for Data
• Very strong communication and leadership skills
• Very comfortable at being a single contributor as well as managing direct teams and virtual teams.
• Adept at building competitive benchmarking and product positioning materials.

EXPERIENCE

• Bachelor’s degree required
• Minimum of 10 years of hands-on experience in product management, project management and customer engagement
• Experience of the market research industry in particular with domain understanding of the advertising & media industry
• Experience of managing complex products & business lines
• Experience cloud capabilities and new and emerging technologies
• Experience of managing cross business projects & products.

Accountability – Proven results while managing changing priorities as well as maintaining direction and focus through proactive planning and organized approaches to work in order to meet deadlines and manage time effectively. Must demonstrate strong attention to detail and be conscientious, reliable, and punctual. 

Solution Oriented/Accountable: Looks beyond simple solutions; doesn’t stop at first answers; looks to resolve problems quickly; takes accountability for actions

Collaborative: Promotes a spirit of cooperation with other members of the work group; always helpful to the rest of the team/others; amongst the first to volunteer to help others succeed

Drive: Demonstrated motivation and a drive for excellence regardless of obstacles and challenges; takes calculated risks; continuously raises the bar

Communicative: Demonstrates open two-way adult to adult communication

Innovative: Strives for continuous improvement; anticipates and solves for customer needs; contributes new ideas

Impact and influence: Gains support for new ideas; mobilizes people to take action and drive business results; persuades people to see a different perspective

Builds High Performing Teams: Sets and achieves increasingly challenging goals; leverages the team to achieve desired outcomes; builds unity and shared success; coaches and provides frequent feedback to build team skills and competencies

Business Acumen: Has a deep and broad knowledge of the job and business; knows how to get things done; understands the competition; implements effective strategies and tactics

At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.

Dynata is also an affirmative action employer OE/Minority/Female/Veteran/Disabled/Sexual Orientation/Gender Identity

The salary range for this position in is $225K-$250K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status

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