SVP, Gaming Operations & Casino Marketing

Coming soon to the Las Vegas Strip, Hard Rock Las Vegas will be a fully integrated luxury resort offering world-class hospitality, gaming, dining, entertainment and retail. Positioned on the 50-yard line of the Strip, the resort will feature a nearly 700 ft. guitar-shaped hotel that will change the Las Vegas skyline. The finished complex will feature over 3,700 hotel rooms, approximately 175,000 square feet of gaming space, two spas, multiple pools, live entertainment venues and dozens of restaurants, lounges and retail outlets.

The Senior Vice President Gaming Operations & Casino Marketing at Hard Rock Hotel and Casino Las Vegas, under the direction of the President, serves as the senior executive leader responsible for overseeing Table Games, Slots, and Player Development, uniting all three disciplines under a single, high impact strategic role. This position provides enterprise-level leadership to ensure the efficient, profitable, compliant and guest centric operation of all gaming and casino marketing activities. As a key member of the executive team, the SVP Gaming Operations & Casino Marketing develops and executes comprehensive strategies to drive revenue growth, optimize reinvestment, elevate service excellence, strengthen operational controls, and deepen player engagement and loyalty. This role collaborates with leadership to ensure alignment, integrity, and performance across the gaming enterprise while delivering industry‑leading guest experiences.
 

Responsibilities include, but are not limited to:

• Provide senior‑level oversight of Slots, Table Games, and Player Development, serving as the executive leader accountable for performance, integration, and results across all three divisions.

• Develop and execute comprehensive strategic plans to optimize gaming operations, expand revenue generation, and enhance guest satisfaction and loyalty.

• Collaborate with senior leadership to establish operational and financial objectives, measure performance, and ensure alignment with overall property and enterprise business goals.

• Foster a culture of excellence, integrity, accountability, guest service, and continuous improvement across all gaming and marketing teams.

• Allocate resources effectively across the three divisions to maximize productivity, operational consistency, and financial performance.

• Direct and support executive and senior leaders across Slots, Table Games, and Player Development to ensure seamless, coordinated, and efficient gaming operations.

• Allocate resources strategically across all gaming divisions to maximize productivity, operational consistency, and financial performance.

• Analyze gaming trends, customer behavior, player worth, and competitive data to identify opportunities for innovation, revenue growth, and operational enhancement.

• Lead Player Development strategy, ensuring strong alignment between casino marketing efforts and core gaming operations.

• Develop and oversee the HRI/SHRSS Casino Marketing budget, ensuring disciplined financial management and targeted investment to maximize return.

• Collaborate closely with property casino marketing teams on property and enterprise‑wide event calendars, promotions, and player engagement initiatives.

• Partner cross‑functionally on reinvestment strategy, including discounts on losses, aircraft usage, commercial airfare reimbursement, slot free play, table game promotional chips, and other player incentives—ensuring reinvestment aligns with player value, profitability, and brand standards.

• Oversee and collaborate on the Player Development bonus program, ensuring incentives effectively motivate revenue production, player retention, and profitable growth.

• Collaborate closely with Surveillance, Finance, Property Operations, and Property Casino Marketing teams to ensure operational integrity, financial discipline, guest experience consistency, and regulatory compliance.

• Develop and maintain strong working relationships with regulatory authorities, vendors, partners, and key industry stakeholders.

• Ensure full compliance with all federal, state, and applicable gaming regulations, internal controls, and industry best practices.

• Proactively identify, address, and resolve compliance, risk, or control issues across all gaming and casino marketing functions.

• Recruit, mentor, develop, and evaluate senior leaders within Slots, Table Games, and Player Development, ensuring depth of talent and high performance across all functional areas.

• Drive leadership development, succession planning, and organizational effectiveness throughout gaming operations and casino marketing.

Qualifications:

• Bachelor’s degree (B.A.) from a four-year college or university required, or equivalent combination of education and relevant professional experience.

• Minimum of 15 year of extensive, proven experience within the gaming industry, with leadership responsibilities ideally spanning multiple gaming divisions.

• Ability to obtain and maintain all required licenses and certifications pursuant to federal, state, and gaming regulatory standards.

• Strong understanding of gaming regulations, internal controls, operational standards, and industry trends.

• Demonstrated ability to identify, prevent, and address cheating techniques and game protection concerns.

• Working knowledge of player tracking, gaming analytics, floor management systems, and margin control.

• Exceptional leadership skills with experience supervising, training, and evaluating diverse operational teams.

• Proficiency in MS Office applications and related operational software.

Work Environment:

• Primarily office-based with regular engagement on the casino floor.

• Physical requirements include extended periods of stationary work, occasional lifting, and periodic travel.

• Must be able to communicate clearly, lead meetings, and handle repetitive motion tasks as needed.

• Variable noise levels ranging from quiet offices to loud gaming environments; occasional exposure to fluctuating temperatures and a smoking environment. 

Knowledge, Skills and Abilities:

• High-level proficiency in MS Office and operational gaming systems.

• Strong working knowledge of gaming regulations, procedures, and industry best practices.

• Ability to design and execute complex strategic plans across multiple gaming divisions.

• Exceptional leadership, team-building, and performance‑management skills.

• Advanced analytical and problem‑solving abilities with a focus on operational optimization.

• Strong communication, collaboration, and relationship‑building capabilities across all organizational levels.

Disclaimer

While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).

The Company gives preference in all of its employment practices to Native Americans. First preference in hiring, promoting and in all other aspects of employment is given to members of the Native American and Indigenous Tribes who meet the job requirements.